Why did Patagonia launch the Common Threads Initiative

ByPlatinum Essays
Question

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please respond to the following questions related to this article: https://www.marketingweek.com/case-study-patagonias-dont-buy-this-jacket-campaign/

  1. Why did Patagonia launch the Common Threads Initiative?
  2. How did this create value for consumers?
  3. For society?
  4. How did this benefit Patagonia?
  5. Can you think of any other brands that engage in “green marketing”?

For more information about this initiative, you may also read the article below:

https://www.fastcompany.com/90580854/patagonias-palindrome-poem-ad-is-a-check-on-runaway-black-friday-cyber-monday-spending

Or watch this video from Patagonia:

https://youtu.be/UAZ8Ts9CC6I 

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