Week 3 Discussion 1&2 – Business Creativity & Evaluating
UACG Wk 3 Business Creativity & Evaluating Advertisements Discussion & Paper
Week 3 – Discussion Forum 1 Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items: Describe how IMC needs both inside-out and outside-in perspectives.
• Find a company and discuss the four sources of brand messages for that company (i.e., planned messages, product messages, service messages, and unplanned messages).
• With two reasons, explain why the advertising model has changed from a pyramid to a circle. Your initial post must be a minimum of 300 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Writing Center’s APA Style Elements (Links to an external site.) resource.
• Week 3 – Discussion Forum 2 The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following: Using an example, explain how advertising enhances creativity.
• Describe the creative pyramid and each of its five levels.
• Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.)
• Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9-2 (p.233) for an example. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Writing Center’s APA Style Elements (Links to an external site.) resource.
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