UPPER BA374 Week 3 Assignment Latest 2020 March

BA374 Business communication

Week 3 Assignment

Paper: Experience the Business Message Writing Process

This third assignment is designed to have you consider, prepare, and practice writing a business-related e-mail message by using The 3-x-3 Writing Process (Guffey & Loewy, 2018, p. 133)

Reference

Guffey, M., & Loewy, D. (2018). Business communication: Process and product (9th ed.). Boston, MA: Cengage Learning.

Directions:

1. Use Microsoft Word. Include a title page.  No other APA formatting requirements are necessary for this assignment. There is no requirement to apply and cite references but if you do use resources, you must use in-text citation to identify the use of the resource(s) and include the APA formatted reference information on a separate references page.  You may use single line spacing. I appreciate you using a 12 pt. size font and 1″ margins (my personal font style preference is Arial). You will submit one and only one Microsoft Word document into the Assignment submission area.

2. For this assignment, assume you are employed in a Vice-President (of whatever department you choose) management position for a Fortune 500 company (your choice of company).   A problem occurred (you choose the problem) and it is your responsibility to explain the problem, (status and/or resolution) communicating via email to your direct manager, who is a Senior Executive Vice-President.

3.  In your paper, and before experiencing the 3-x-3 Writing Process, write a paragraph (at least three-four sentences each) addressing the following:

Identify the company, the problem, and the characteristics of your audience (a Senior Executive Vice-President). Assume your manager expects you to provide him or her with information which can be used for other audiences (e.g, notification to customers).

Explain why it is important for writers to understand their audience. 

Explain why a writer must consider not only the audience but also the timing of the delivery of the communications message.

Consider the ethical implications of the situation and your email.  For example, one ethical implication is the possibility and cause/effect of if your email is forward to other people besides your intended audience.

4.  As you prepare your e-mail, complete the first phase of the 3-x-3 Writing Process, “Prewriting”. In your paper, address each part, “Analyze”, “Anticipate”, “Adapt”.

5. As you prepare your email, complete the second phase of the 3-x-3 Writing Process, “Drafting”. In your paper, address each part, “Research”, “Organize”, “Draft”.

6. As you prepare and finish your email, complete the third and final phase of the 3-x-3 Writing Process, “Revising”. In your paper, complete each part, “Edit”, “Proofread”, “Evaluate”.  You should now have your final polished email explaining the problem, (status and/or resolution) communicating via email to your direct manager, who is a Senior Executive Vice-President.

7. Once you have completed all of the above, write a paragraph reflecting on what you learned and how this knowledge can be helpful to you in the future.

8. Submit your completed Week 3 Assignment paper.