UPPER BA208 Week 6 Discussion (dq1+dq2) Latest 2019 June

Question

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BA208 Marketing Principles

Week 6 Discussion

DQ1 Identify a product, service, or cause which has been negatively or positively affected by publicity in recent years. Analyze any responses the company or organization took to deal with the problems or opportunities created by the publicity.

DQ2 Please discuss why you think P.R. is a great alternative to advertising and why in fact, it can be much more effective.

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