UPPER BA208 Week 3 Discussion (dq1+dq2) Latest 2019 June
BA208 Marketing Principles
Week 3 Discussion
DQ1 Can you think of two examples of pure direct marketing (bypassing a traditional channel of distribution and going direct to consumer)?
DQ2 What do you think about shopping over the internet, or your T.V. set? Will this replace traditional retail shopping, or will retail always be alive and well?
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