UPPER BA208 All Assignments Latest 2019 June

BA208 Marketing Principles

Week 1 Assignment  

IMPORTANT: Please remember that this assignment is to be posted to the Drop Box.  Also, please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.Tell me about your favorite commercials, billboards, radio ads, etc. What do you like about them? Are they effective? Please explain what could be done to improve these advertisements? What do you think marketing is, in other words, how would you define marketing? How much power does today’s consumer really have?

 

 

BA208 Marketing Principles

Week 2 Assignment  

Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Rather than put your Whopper, Jumbo Jack, or Famous Star hamburger on sale for 99 cents, what could you do?  Are there better strategies besides price promotions?

 

BA208 Marketing Principles

Week 3 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. You are the Director of Marketing for New Balance Running Shoes, generally perceived as the highest quality products in the class, also the most expensive. You have been forced to raise prices, due to rising costs, and the large advertising budget. How will you communicate this to your customers, how will you “make it right” with them, can you somehow add value to justify the increase? What will your competitors do? Are you prepared for their reaction? How will the increase affect consumer buyer behavior?

 

BA208 Marketing Principles

Week 4 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Take the following companies:

  a.. Apple Computer

  b.. Coca Cola

  c.. Nike

  d.. Federal Express

  e.. McDonalds

For two of the following companies, identify their original D.C. (it probably goes back to the early days of the company and is probably of product orientation). Next, tell me how they used U.S.P. (how did they communicate their D.C. to their target audience). Next tell me if you believe they were able to establish E.V.P. (a relationship with their customers). Tell me if you believe they lost their original D.C. and how it happened. Finally, tell me what you believe the new D.C. is.

 

BA208 Marketing Principles

Week 5 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Your company is Kingsford Charcoal, you are clearly the market leader. Many retail store brands are popping up (i.e. Ralphs Brand) and are priced much lower. In addition, Match Light (just light the bag) is aggressively challenging your market leadership position? Please present some possible strategies to defend your leadership position, pick what you think is the best strategy and justify your strategy.

 

BA208 Marketing Principles

Week 6 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

What do you think about shopping over the internet, or your T.V. set (not Home Shopping Network, but rather through Net T.V.)  Will these channels ever replace traditional retail shopping?

 

BA208 Marketing Principles

Week 7 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

At this point in the course, all students should be considering the differences between market share and share of customer? Please give me an example of each and discuss merits/drawbacks of the distinctly different approaches.

 

BA208 Marketing Principles

Week 8 Assignment  

Please describe in detail the five IMC elements and their role in an IMC program. What are the advantages and disadvantages of each of the tools? Explain front end and back end tools. Explain the concepts of “linkage and synergy as they relate to IMC.