UOP BSCOM250T Week 5 Discussion – Analytics, User Behavior, and Preparing
BSCOM/250T: Communication Technology
Week 5 Discussion – Analytics, User Behavior, and Preparing for the Future
This week, your textbook covered the use of KPIs and analytics to measure the effectiveness of communication and content created by organizations. Reflect on the Olympic runner example mentioned in Topic 10. If the runner does not know what their objective is or how well they are doing, they will have no way of knowing how to adjust for success. Similarly, setting and measuring goals is crucial to developing effective business and communication plans.
Reflect on your own organization or an organization that you are familiar with and respond to the following questions.
Explain the type of content or communication that is being developed by your organization.
Share the type of data or analytics that would be helpful to monitor the performance of this content or communication.
Explain how the use of this data and KPIs supports your organization’s content and communication strategies.
Identify the type of communication technologies your organization uses to track and support these strategies. Provide examples and support for your conclusions.
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