UOP BSCOM250T Week 4 Discussion – Filling and Running a Marketing Funnel
BSCOM/250T: Communication Technology
Week 4 Discussion – Filling and Running a Marketing Funnel
This week, your textbook covered the finer points of digital advertising and setting up marketing automation. Marketing automation exists to make life easier for marketers— freeing them up to focus their time on strategy. However, the most important purpose of marketing automation is actually centered not on the marketer, but on the lead. It is about strategically using advanced technologies to create a customized, seamless experience for prospective, current, and returning customers. Marketing automation allows you to simulate a personal connection at scale.
Think about your own experience getting automated emails as you respond to the following questions:
Explain why it is helpful for brands to set up some level of marketing automation.
Evaluate why it might be important to help customers feel like they are being treated as individuals rather than one of thousands of customers.
Describe an experience you have had where a company sent you an email that seemed out of place or just incorrect because its marketing automation had not been set up correctly. How did that make you feel as a customer or potential customer?
Describe a business where a mistake in marketing automation could actually result in angry customers and even loss of business.
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