Unit 9 Assignment-Sampling and Coupons at the Store
Unit 9 Assignment
The following Course Outcome is assessed in this Assignment:
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Overview: Sampling and coupons are an important part of marketing communications and effective promotions. Sampling can be found in many different groceries stores and other types of stores. One might see a worker cooking a sample of a pizza or handing out trial size bottles of a new lotion or perfume. While it can be expensive, sampling can be quite effective.
Assignment: Sampling and Coupons at the Store
Scenario: In this Assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product. You will go to a local supermarket or grocery store and take part in sampling a product. You will also see what coupons are available in the aisles for products or through flyers in the store.
In a 2-page business memo with additional APA style title and references pages, make sure you use correct Standard English grammar and spelling and that your presentation is original, logical, insightful, and well-organized. Consult “Academic Writer” in the Academic Tools area of the course for help with APA.
Checklist:
State the purpose of the sampling.
Explain how the sampling of the product as well as the coupons in the aisle impacted your desire to buy the products being offered.
Discuss the types of coupons offered as well as how it was offered.
Describe the way the sample was offered to the public and whether this was effective or not, supporting your claim with either information from your text or from the Library and include the in-text citation and the accompanying reference on the references page.
Explain whether you purchased the product due to the coupon or sample and why.
Finally state your evaluation of the product’s promotion through sampling and coupons.

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