UMUC Proj600 Project 3 Design Your Professional Presence Question # 00602012 Subject: Education Due on: 06/06/2019 Posted On: 06/06/2019 12:47 PM Tutorials: 1 Rating: 4.9/5

In this project, you will create a professional presence on
LinkedIn (a professional social media network that is widely used by
professionals and employers in most industries). If your profession or personal
beliefs prevent you from establishing a LinkedIn site, ask about an alternative
to building a live LinkedIn profile. As part of this project, you will conduct
research into your present or desired industry, you will create a branding
statement, and finally, create or revise an existing LinkedIn profile, using
what you have learned about the industry and yourself.

There are four steps in this project that will lead you
through each deliverable. Most steps of this project should take no more than
two hours to complete. Begin by watching the video above, which introduces the
project as it might occur in the workplace, and then continue with Step 1:
Engage in Analysis and Reflection.

When you submit your project, your work will be evaluated
using the competencies listed below. You can use the list below to self-check
your work before submission.

1.1: Organize document or presentation clearly in a manner
that promotes understanding and meets the requirements of the assignment.

1.2: Develop coherent paragraphs or points so that each is
internally unified and so that each functions as part of the whole document or
presentation.

1.4: Tailor communications to the audience.

1.5: Use sentence structure appropriate to the task, message
and audience.

1.6: Follow conventions of Standard Written English.

2.1: Identify and clearly explain the issue, question, or
problem under critical consideration.

2.2: Locate and access sufficient information to investigate
the issue or problem.

2.3: Evaluate the information in a logical and organized
manner to determine its value and relevance to the problem.

2.4: Consider and analyze information in context to the
issue or problem.

For background information, read Professional Use of Social
Media and LinkedIn on the Using LinkedIn resource page.

Are you seeking to advance in your current field? Are you
changing fields? Where are you right now in your career? Where do you want to
be? Will you be seeking a new position in your field or will you need to seek
opportunities for getting experience in a new field? What are your goals and
objectives? What particular positions do you want, and what is your time frame
for obtaining them? For example, you might ask yourself “Why am I pursuing a
graduate degree?”

Next, answer the question: What’s the market like in the
industry or field in which you’d like to apply your degree? Is the demand for
employees increasing, decreasing, or remaining steady? Does the geographic
region play a role? Does specialization within the field matter? Use the UMUC
library to locate journal articles, books, and other sources that will enable
you to identify information about your industry or field. You can refer to the
Project 2 information on Business Research.

Finally, you need to think about what’s competition like?
Who are the other competitors seeking positions in this profession? Who are the
primary competitors for employment and upward mobility in this field? Can you
identify particular individuals who are your main competition (which will be
the case if you are competing internally). How do you compare to these
competitors? What do you need to do to become more competitive? Look at
Competitor Analysis for some guidance on these issues.

Next, you will work on your branding statement.

Now that you’ve analyzed the situation, you can start on
your branding statement.

See Branding Statements for some resources and tips to
create your statement. Draft a personal branding statement of 200 words or
less. Edit for clarity and conciseness. It should be error-free as the
representation of you!

Next, you will create or revise a LinkedIn page. If you have
an issue with this assignment, consult with your instructor.

Once you’ve completed the prior step, submit the following
deliverables to the assignment folder:

Personal Branding Statement in a Word document

URL link to your LinkedIn Profile

PDF of your LinkedIn Profile

Share your link and summary in the discussion area. Discuss
your experience with LinkedIn and what you learned from this activity.

Submission Notes:

How to create a PDF of your LinkedIn Profile Page

Create a PDF of your LinkedIn profile page by right clicking
and choosing “print”. When your printer selections come up, select
the Destination as “Save to pdf” and your profile should save to a
pdf document. Submit that doc to your assignment folder.

If you revise your existing LinkedIn page, submit a copy of
the original LinkedIn page to show a comparison with the newly revised page.

Before you submit your assignment, review the competencies
below, which your instructor will use to evaluate your work. A good practice
would be to use each competency as a self-check to confirm you have
incorporated all of them in your work.

1.1: Organize document or presentation clearly in a manner
that promotes understanding and meets the requirements of the assignment.

1.2: Develop coherent paragraphs or points so that each is
internally unified and so that each functions as part of the whole document or
presentation.

1.4: Tailor communications to the audience.

1.5: Use sentence structure appropriate to the task, message
and audience.

1.6: Follow conventions of Standard Written English.

2.1: Identify and clearly explain the issue, question, or
problem under critical consideration.

2.2: Locate and access sufficient information to investigate
the issue or problem.

2.3: Evaluate the information in a logical and organized
manner to determine its value and relevance to the problem.

2.4: Consider and analyze information in context to the
issue or problem.