UMUC HMGT335 Week 4 Discussion Latest 2019 JUNE Question # 00603346 Subject: Education Due on: 07/27/2019 Posted On: 07/27/2019 08:12 AM Tutorials: 1 Rating: 4.5/5
HMGT335 Health Care Marketing
Week 4 Discussion
Philanthropy
A common
target audience among nonprofit healthcare organizations includes Donors.
Marketers
are often creating messaging and communications to Donors to encourage giving.
Nonprofit
healthcare organizations often rely on philanthropy revenue to provide services
to those they serve and to carry-out their mission.
Identify a
nonprofit health organization and create a value proposition for their donor
audience that explains why they should donate.
You can
provide more than one value proposition. This can be a real value proposition
that you’ve researched from the organization or you can create one.
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