UMUC HMGT335 All Weeks Discussions Latest 2019 JUNE (NO Week 4 Discussion) Question # 00603351 Subject: Education Due on: 07/27/2019 Posted On: 07/27/2019 08:27 AM Tutorials: 1 Rating: 4.9/5

HMGT335 Health Care Marketing

Week 1 Discussion

DQ1 It is a
challenging job to be a student. All students juggle multiple priorities and
responsibilities trying to gain the highest grades at the same time. Please
offer your strategies on time management and study skills to your peers.
Provide minimum three of the most helpful tools and/or strategies that you use
to a high degree of success. Tell us how you apply those tools or skills by
sharing an example. Discuss the tips
offered by your peers and reflect how or if they will work for you. Some of the
additional information could be found in Helpful Tips overview.

DQ2 What is
Marketing?

Marketing
is a key function of a healthcare institution.

What do you
think are the key differences between marketing healthcare services and
marketing a tangible product like food, computers etc.? Is there a difference?

Also,
discuss the importance of what this means to a Healthcare
Administrator/Marketer.

For this
discussion, answer the question and accompany your posting with references and
examples.

As you read
the “replies” from your classmates, be sure to add to the discussion
with references (APA formatting required).

HMGT335 Health Care Marketing

Week 2 Discussion

The
pharmaceutical and medical device markets are extremely competitive. You can’t
watch TV without seeing an AD for a new drug or therapy. Select one
pharmaceutical drug that is currently marketed to consumers.

Also,
attached a video/ad/commercial regarding your pharmaceutical drug. Describe the
therapy (Company, Brand Name, Generic Name, Drug Class/Disease Category). Then
identify and research the competitors, list all the competitors and complete a
SWOT analysis for the drug that you’ve selected. If you can’t find any
competitors indicate that this drug is “first to market” and within
the SWOT discuss the potential impact. (Present the SWOT analysis within your
posting).

HMGT335 Health Care Marketing

Week 3 Discussion

What
Influences your health services purchases?

Whether or
not “we pay” or our insurance company pays, or another third person
pays for our health care, we are still in charge of making the decision as to
when, where, how and why to seek out health services.

Think of the last time you accessed a health
service. First identify what need you had to lead you to seek a health service.
Then, referring to the Week 3 Overview, Influences on Consumer Behavior,
identify which variables affected your decision.

This is about describing the process, not
about your illness (So keep personal details private). Focus on the process and
the decision making.

HMGT335 Health Care Marketing

Week 4 Discussion

Philanthropy

A common
target audience among nonprofit healthcare organizations includes Donors.

Marketers
are often creating messaging and communications to Donors to encourage giving.

Nonprofit
healthcare organizations often rely on philanthropy revenue to provide services
to those they serve and to carry-out their mission.

Identify a
nonprofit health organization and create a value proposition for their donor
audience that explains why they should donate.

You can
provide more than one value proposition. This can be a real value proposition
that you’ve researched from the organization or you can create one.

HMGT335 Health Care Marketing

Week 5 Discussion

Outline a
patient experience

If you
could design the ideal patient experience for a primary care doctor’s office
what would it look like? Map each of the patient touch points beginning with
the patient recognizing the need to visit a primary care doctor. Don’t forget
important touch points in all three of the processes, people, place and
process. Take the patient all the way
through follow up care and resolution of the payment for the health service.
Bullet format for each touch point will help us follow your map.

Feel free
to comment on other students’ patient experience maps. Did they miss something?
Did they include something you forgot?

AND, Most
importantly – Remember the WHY! what does this mean to a patient and why a
healthcare administrator cares about this.!

Also, Can you describe Press Ganey and/or HCAHPS –
What are they and what do they mean to you as a Healthcare Marketer (How would
you use them)!?

HMGT335 Health Care Marketing

Week 6 Discussion

Responsibility

Who’s
responsibility is it to communicate pricing to patients (hospitals, government,
insurance companies, physicians, others)?

HMGT335 Health Care Marketing

Week 7 Discussion

Branding

First,
after reviewing the HMGT 335 Week 7 Overview, refer to the definition of Brand
Loyalty on Slide 5 and then select a health service organization that you are
loyal to. If you are not a brand loyal customer as it relates to health care
services, you can select another brand.

Describe
why you are brand loyal to this organization or brand? What keeps you coming
back? You may also want to attach an article or video of your brand.

HMGT335 Health Care Marketing

Week 8 Discussion

Marketing
is Everyone Job!!!

Rhonda
Weiss in her article, “Our Time is Now”, postulates that marketing is
everyone’s job in the health services organization.

What does
she mean by that?

Can you
illustrate how it is the job of someone who is not employed in the marketing
department?