Trident MKT501 SLP 3 2019 Question # 00599585 Subject: Education Due on: 03/19/2019 Posted On: 03/19/2019 03:49 AM Tutorials: 1 Rating: 4.7/5

Question

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Call to Action

How do you get the consumer to your site or social media?
This is the exciting part of the promotion process – using creative tools to
drive traffic to your site.

Sizing up the competition online

Use research from quality graduate-level resources and web
searches of competitors:

· Analyze at
least one competitor and how it is driving traffic to its sites.

Boost your online presence

· Provide a
brief introduction of the company with which you are working.

· Explain what
online presence your product and service will have (include website and social
media).

Create a plan using at least three different communication
tools to promote your online presence.

· Include rationale
to back up your decisions.

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· Explain how
you will measure the effectiveness of each tool listed (research is required).

In academic writing, it is necessary to use 3rd person vs.
1st person. For more information see Differences Between First and Third
Person. This SLP will be written in 3rd person. Do not use any quotations.
Since you are engaging in research, be sure to cite and reference the sources
in APA format.

Use the attached APA-formatted template (MKT501 SLP3) to
create your submission.

SLP Assignment Expectations

Your submission will include:

· Trident
University International’s cover page

· A 2- to
3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to
3-sentence conclusion)

· The reference
list in APA format

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