Trident MKT501 All Modules Discussions Latest 2019 October

MKT501 Strategic Marketing

Module 1 Discussion

Branding in
the Digital Age

You are
invited to attend the Trident Symposium International (TSI), a meeting for
entrepreneurs and marketing execs (also known as MKT501). Use this forum to
discuss a product or service you wish to launch. Click the list of recommended
products/service areas. It is acceptable to create a small service-oriented
business that is unique to your geographic area.

During
class, you will develop a comprehensive strategic marketing plan; TSI provides
a unique opportunity to share with peers and evolve your ideas. While the
business you will work with may not be real, the research, application, and
competitive analysis used in the class will be.

The list is
divided into categories that reflect career paths followed by many of Trident’s
students. It allows you to pick a product that can work for your future or
current profession. If you would like to choose a product or service not listed
above, you must receive faculty approval early in week 1. If you did not get
approval prior to posting, you may need to redo the work.

During this
class, you will be working progressively with a product/service of your
creation. Prior to selecting a topic and starting on the assignments, you
should review the other units. This will help you to select an appropriate product/service
with which to work.

Be sure to
pick a product or service that is ready to market. If you are developing a new
product (or service), assume that it is beyond the development phase ready for
the marketplace.

Customer
Profiling

Understanding
your customer profile is essential to the overall marketing plan. Customer
profiles also help with selecting the correct media for the target markets,
positioning, and segmentation.

WEEK 1
DISCUSSION POST

Provide a
brief description of the product/service with which you will work.

Visit US
Framework and VALS™ Types and complete the following:

Choose
three possible profiles for your product’s audiences. NOTE: You can take the
VALS survey if you wish.

Explain why
you are targeting these segments. Provide three possible places to advertise to
these audiences.

This post
should be 2 paragraphs in length (150-200 words). Since you are engaging in
research, be sure to cite in the body of the post and add a reference list in
APA format.

WEEK 1 INTERACTIVE
RESPONSES TO CLASSMATES

1st Interactive
Response:

Analyze one
student’s analysis of and rationale for product target market profile. Critique
the selections.

2nd
Interactive Response:

Analyze
another student’s discussion of customer profiling. Share ideas or techniques
that can be used in communicating the product message with the target.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

WEEK 2
DISCUSSION POST

Speaking
the Right Language

Getting the
right message out to the right market with the right media needs to be
considered in the marketing plan. With so many options available today, the
media mix should incorporate traditional and new media.

Provide a
brief description of your chosen product/service. (This should be used
throughout class.)

Select a
competitor’s product or service and list at least three places where you found
it promoted.

Discuss how
each promotion caught your attention.

What made
you notice this ad or placement?

What type
of appeal did the messages use to capture attention?

Did you or
will you buy the product because of the ad? Explain why or why not.

This post
should be 2 paragraphs in length (150-200 words). Since you are engaging in
research, be sure to cite in the body of the post and add a reference list in
APA format.

WEEK 2 INTERACTIVE
RESPONSES TO CLASSMATES

1st
Interactive Response:

Select one student’s
product and look for it on social media, promotions, special events, television
commercials, print ads, or billboards. Assess if the placements and messages
are a good fit for the product.

2nd
Interactive Response:

Select
another student’s product and share how the messages affect you and why.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

In your own
words, respond to the discussion and comments of classmates. Grades will be
based on effectual, concise, and interactive feedback. The excessive use of
quotes will directly impact performance, since this indicates a lack of
comprehension and shows that you may not have mastered the concepts.

Grading
Note:

At Trident
University International, rubrics are used for grading. These rubrics specify
the points available for each component of an assignment. Points are earned
based on the level of work submitted. The rubric below is used for discussions
in the MBA/MSHRM/MSL degree programs. Rubrics for Cases and SLPs are found on
the Dropbox link for those assignments.

MKT501 Strategic Marketing

Module 2 Discussion

Societal
Marketing

Customers
have high expectations about companies and brands they prefer. Stakeholders
presume an organization will consider what is best for society when selling its
products and services alongside what will benefit earnings.

Today,
societal marketing is on the rise as more companies consider the value
proposition of their image beyond features and benefits of a product or
service. Societal marketing takes into account issues such as the environment,
fair trade, and the overall betterment of society.

WEEK 1
DISCUSSION POST

Organizations
often require managers to write short articles for newsletter or blog
publication. Becoming comfortable writing this style of commentary for a
general audience is important in an era in which media can be authored by
anyone.

The focus
of your work will be social responsibility of the chosen company. This is a
public relations-style article. Today’s consumers of media want quick,
informative, and exciting information. It can be written in 1st or 3rd person.

This post
should be 200-300 words in length. If you are engaging in research, be sure to
cite in the body of the post and add a reference list in APA format

WEEK 1 INTERACTIVE
RESPONSES TO CLASSMATES

1st
Interactive Response:

Select one
article and critique it. Ask questions or provide advice that will improve it.

2nd
Interactive Response:

Select
another article and critique it. Ask questions or provide advice that will
improve it.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

WEEK 2
DISCUSSION POST

Finding the
Perfect Message

Understanding
the features and benefits of a product is essential to forming the overall
marketing plan’s creative message. Brands use creative appeals to connect with
the customer target markets. Product features transform into benefits for the
customers to meet their wants and needs.

Provide a
brief description of your chosen product/service. (This should be used
throughout class.)

Discuss how
the product fits a lifestyle or psychographic.

List two
features of the product and assess how they transform into benefits for your
target market.

This post
should be 2 paragraphs in length (150-200 words). Since you are engaging in
research, be sure to cite in the body of the post and add a reference list in
APA format.

WEEK 2
INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive
Response:

Analyze the
fit of the product fits a lifestyle or psychographic in one student’s post.

2nd
Interactive Response:

Select
another student’s post and analyze the fit between benefit and consumer.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

In your own
words, respond to the discussion and comments of classmates. Grades will be
based on effectual, concise, and interactive feedback. The excessive use of
quotes will directly impact performance, since this indicates a lack of
comprehension and shows that you may not have mastered the concepts.

MKT501 Strategic Marketing

Module 3 Discussion

Online
Distribution

Differentiation

The quality
of service provided by a company has been shown to affect consumer loyalty.
Better service equates to loyal customers.

WEEK 1
DISCUSSION POST

The eight
dimensions of service quality are reliability, assurance, performance,
responsiveness, extended services, empathy, appearance, and reputation.

Provide a
brief introduction to the company with which you are working.

Using the
dimensions of service quality, develop a strategy to differentiate the company.

This post
should be 200-300 words in length. Since you are engaging in research, be sure
to cite in the body of the post and add a reference list in APA format.

WEEK 1 INTERACTIVE
RESPONSES TO CLASSMATES

1st
Interactive Response:

Select one
student’s post and explain which dimension would be most important in gaining
your loyalty.

2nd
Interactive Response:

Analyze
another student’s post and explain which dimension would be least important in
gaining your loyalty.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

WEEK 2 DISCUSSION
POST

Using
predominately articles from the library’s full-text article databases (Academic
Search Complete, Business Source Complete, and/or ProQuest Central), research distribution
channel structure:

Provide a
brief introduction of the company with which you are working.

Research
distribution channel systems.

Apply a
distribution channel to your product enhance customer value.

This post
should be 200-300 words in length. Since you are engaging in research, be sure to
cite in the body of the post and add a reference list in APA format

WEEK 2 INTERACTIVE
RESPONSES TO CLASSMATES

1st
Interactive Response:

Select one
student’s distribution channel application and critique its fit to the chosen
product.

2nd
Interactive Response:

Pick a
second student’s distribution channel application and critique its fit to the
chosen product.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

In your own
words, respond to the discussion and comments of classmates. Grades will be
based on effectual, concise, and interactive feedback. The excessive use of
quotes will directly impact performance since this indicates a lack of
comprehension and shows that you may not have mastered the concepts.

MKT501 Strategic Marketing

Module 4 Discussion

Free Offers
and Pricing

Trident
Symposium International’s (TSI) focus for this week is pricing strategy: a
component of the marketing mix. Consider the Target Market, Competition, Core
Strategy, and Communications & Promotions when making a decision on how
pricing will be determined.

WEEK 1
DISCUSSION POST

Provide a
brief introduction of the company with which you are working.

Discuss
what pricing objectives you would consider for your product/service.

Identify
the pricing objective and strategy you will ultimately choose and explain why.

This post
should be 3 paragraphs in length (300 words). Since you are engaging in
research, be sure to cite and reference the source(s) in APA format.

WEEK 2
INTERACTIVE RESPONSES TO CLASSMATES

1st
Interactive Response:

Select one
student’s pricing decision post. Is it supported by solid rationale? Would you
make a different decision?

2nd
Interactive Response:

Select
another student’s pricing decision post. Is it supported by solid rationale?
Would you make a different decision?

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and
be detailed in your explanation. You may use research in your responses, but it
is not required.

Perceived
Value

Not all
benefits or costs can be quantified in dollars. A product’s aesthetic appeal,
extra technical support, and reputation are harder to quantify in economic
terms, yet they can have a profound impact on customer perceptions of value.

WEEK 2
DISCUSSION POST

Provide a brief
introduction of the company with which you are working.

Discuss
ways you can improve perceived customer value.

Analyze how
psychological motives help shape emotional benefits and customer perceptions of
value.

Analyze how
the personality of an endorser shapes the emotional benefits of the product.

This post
should be 200-300 words in length. Since you are engaging in research, be sure
to cite in the body of the post and add a reference list in APA format.

WEEK 2 INTERACTIVE
RESPONSES TO CLASSMATES

1st Interactive
Response:

Select one
student’s post on perceived customer value and provide a real-world researched
example to back-up one scenario presented in the discussion.

2nd
Interactive Response:

Select
another student’s post on endorser effects and share an ad campaign that works
for you. Explore the reasons for the positive connection.

Each reply
should be one paragraph in length (or about 75 words) and must be substantive
in nature. Do not simply say “I agree” or “That is great.” Specify why and be
detailed in your explanation. You may use research in your responses, but it is
not required.

In your own
words, respond to the discussion and comments of classmates. Grades will be
based on effectual, concise, and interactive feedback. The excessive use of
quotes will directly impact performance since this indicates a lack of
comprehension and shows that you may not have mastered the concepts.

MKT501 Strategic Marketing

Module 4 Reflection Discussion

End of
Session Self-Reflection

Class is
rapidly coming to an end. Reflect on what you are taking away from the class
and what improvements you’ll make to the way you think about marketing
management personally and as a professional.

No replies
to classmates required.

If you
decide to continue on for a D.B.A. (Doctor of Business Administration) at
Trident, this is one of three classes that count toward your degree.

After
responding to the Reflective Discussion above, please complete an anonymous
Course Evaluation Survey. Instructors are not able to view course evaluation
reports until after the grade submission period is over. Thank you for your
feedback.