Trident MGT599 2019 MAY Module 2 Discussion Latest Question # 00601802 Course Code : MGT599 Subject: Business Due on: 05/30/2019 Posted On: 05/30/2019 05:46 AM Tutorials: 1 Rating: 4.5/5
MGT599 Strategic Management
Module 2 Discussion
Discussion:
SWOT
In Module
2, we focus on SWOT. In order to complete a SWOT, we are required to identify
and analyze the key opportunities and threats in the external environment.
Then, we need to identify and analyze the company’s key strengths and
weaknesses (internal analysis).
WEEK 1:
During Week
1, you are asked to address the following:
a) Evaluate
the operating industry of General Mills using a minimum of two forces included
within Porter’s Five Forces model.
b) Using
PEST, assess General Mills’ remote environment using a minimum of two PEST
forces.
c) Conclude
your assessment about the overall environment. Is it more or less favorable for
General Mills? Give your ranking from 1-10 (in which 1 = vast gloom and doom
for this company; 10 = huge bonus this year!). Where do you think General Mills
fits on this 1-10 scale?
WEEK 2:
a) Assess
what you believe to be the most important aspects of the internal environment
at General Mills. Do not try to analyze every aspect of the internal
organization — rather, identify a minimum of two internal strengths and/or weaknesses.
Do your best not to repeat the observations made by your peers, although you
are encouraged to build on each other’s observations (or to disagree).
b) Complete
your SWOT by integrating the external environmental analysis you completed in
Week 1 with your Week 2 internal analysis. Use your SWOT to conclude whether
the organization’s overall outlook is more – or less – favorable.
It is very
important for a company to assess its strengths so that it can use them to
neutralize (or better yet, to eliminate) environmental threats and take
advantage of opportunities. The organization must recognize (and it must work
to shore up) its weaknesses so that opportunities are not missed, and such that
threats are much less likely to put the company at risk.
Be sure to
respond to the conclusions of your classmates.
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