Trident MGT599 2019 MAY Module 2 Case Latest Question # 00601810 Course Code : MGT599 Subject: Business Due on: 05/30/2019 Posted On: 05/30/2019 05:57 AM Tutorials: 1 Rating: 4.8/5

MGT599 Strategic Management

Module 2 – Case

THE
EXTERNAL ENVIRONMENT, INTERNAL PROFILE, AND SWOT

Assignment
Overview

Remember
that the Case in this course is an ongoing exercise, meaning that we will be
taking an intensive look at one company over the course of our four modules.
This session, we will be conducting a strategic analysis of Pepsico.

The outcome
of this Case is to use a completed external and internal analysis of Pepsico in
the completion of a SWOT.

Case
Assignment

In a 7- to
10-page paper, integrate your external and internal company analysis, completing
a formal company SWOT.

Keys to the
Assignment

• Step 1: Perform research, and
complete an industry analysis using each of the Five Forces in Porter’s model.
Support your analysis with current financial, operational, and marketing data.

• Step 2: Complete your external
analysis using each of the four elements in the PEST analysis. When considering
economic data, use the most current data you can find.

• Step 3: Write up the results of
your external analysis, and be sure to label the impact of each of the Five
Forces as high, moderate, or low. Taken together, the Five Forces analysis and
the PEST analysis should lead to conclusions about the overall opportunities
and threats facing Pepsico as revealed by your research. All data and factual
information that you report in your Five Forces and PEST analysis must be
properly cited using APA style.

• Step 4: Conduct a critical and
thorough internal analysis of Pepsico, assessing as many of the company’s key
internal strengths and weaknesses as you can. Consider the operations, customer
service, finance, human resources management, and marketing functions. See the
following website, as it will help you decide which strengths and weaknesses
you might wish to evaluate: http://www.businessballs.com/swotanalysisfreetemplate.htm

• Step 5: Discuss the results of your
internal analysis, including your conclusions concerning the strengths and
weaknesses facing Pepsico.

• Step 6: Synthesize your internal
analysis with your external environmental analysis, formulating a complete SWOT
analysis. Provide a SWOT diagram (include as an Appendix – not as part of the
written analysis) in which you show – in each of the four quadrants – the most
important 3-4 company strengths, weaknesses, opportunities, and threats. Each
of these should be discussed thoroughly within your written analysis.

• Based on your SWOT, give very
specific and informed recommendations as to what the company should do. Give
your overall analysis—does the company have more strengths than weaknesses?
More weaknesses than strengths? Whatever you decide, you need to recommend
(with strong, convincing support) what you believe should be the company’s
strategy — in response to your collective assessment of the organization’s
strengths, weaknesses, opportunities, and threats. You must demonstrate
evidence of critical thinking – do not simply restate facts you have learned
about the company. Interpret the data and factual information you have found
instead.

• Step 7: Consider the Case as a
formal business report that you are developing for the Board of Directors and
CEO as Pepsico’s external consultant. This is a professional document. Follow
the format below:

• Executive summary: This is a
synopsis of the main points, conclusions and recommendations made in the longer
report. If you would like a refresher on writing an executive summary, check
this website: http://www.csun.edu/~vcecn006/summary.html

• Introduction: State the main
purpose of the paper (thesis statement), what you hope to accomplish, and how
you will go about doing it.

• Main Body: The “meat” of
the paper. Emphasize analysis, not just description. Delineate separate topics
or sections with section headings.

• Conclusion: Summarize your paper in
the light of your thesis statement.

Assignment
Expectations

Your paper
will be evaluated using the grading rubric.

Tips and
Suggestions

Note the
following tips and suggestions:

• Business school case-study
assignments are meant to offer practice opportunities for future businesspeople
who are earning their MBA degrees. Consider yourself a consultant hired by the
company to make these critical assessments. There are no right or wrong answers
to the Case questions – however, your position must be well-defended.

• Study the theoretical concepts
provided in the Background materials section of the module, and identify main
strategy concepts.

• Conduct additional research on the
organization using IBISWorld in the TUI Library. IBISWorld is accessible
through the Trident Library Access search located at the TLC Home Page. Under
the Library Access search box, click on “Additional Library Sources.” IBISWorld
is included in the list. For navigation help, click here: IBISWorld Navigation
Tips.

• Include a cover page and reference
page, in addition to the 7-10 pages of analysis described above.

• Include section headings in all
papers.

• Cite and reference all sources,
including those that you paraphrase. This means include citations and quotation
marks for direct quotes, and citations for information you have
“borrowed” or paraphrased from other sources.

• Follow Trident Guidelines for
Well-Written Papers.

• Submit your analysis by the end of
this module.