Trident MGT599 2019 MAY Module 1 Case & SLP Latest Question # 00601809 Course Code : MGT599 Subject: Business Due on: 05/30/2019 Posted On: 05/30/2019 05:55 AM Tutorials: 1 Rating: 5.0/5

MGT599 Strategic Management

Module 1 Case

STRATEGIC
MANAGEMENT PROCESS/VISION, MISSION, GOALS AND OBJECTIVES

Assignment
Overview

The MGT599
Case is an ongoing exercise, meaning that we will be thoroughly reviewing one
company throughout our four modules. This session, we will be conducting a
strategic analysis of Pepsico.

Most
companies have something that resembles a vision, mission, or set of values; or
stated goals/objectives that define who the company is and how the company
plans to do business. However, organizations may not always label these
statements properly — calling a vision a mission, or calling their values a set
of beliefs. Sometimes, companies do not have a mission statement at all,
operating instead on a set of goals.

Required
Reading

Hammonds,
K. (2007). Michael Porter’s big ideas. Fast Company, 44. Retrieved on August
27, 2014, from https://www.fastcompany.com/42485/michael-porters-big-ideas

Case
Assignment

In this
assignment, you will be critically evaluating the vision, values, mission
statement, and goals/objectives of Pepsico.

Keys to the
Assignment

After
studying the background materials and completing the SLP, you are in an
excellent position to evaluate a company’s published mission, vision, values,
and objectives/goals. This Case asks you to begin your strategic analysis of
Pepsico by evaluating the company’s mission, vision, values, and goals. To do
this, observe the following procedure:

• Step 1: Visit the official website
of Pepsico and identify the company’s vision, mission, values, and goals.
(Hint: You will need to do some exploring and a certain amount of
speculation—as the terms “vision” and “mission” (and
sometimes even the term “company goals”) are used interchangeably.
Explore the “Who We Are” and “Investors” (and other) links.
Also, be sure that you look closely at the most recent Annual Reports.

• Step 2: Critically evaluate the
mission, vision, values, and goals (again, you will likely need to make
decisions as to which is which). Use the criteria in the background materials
to support your assessment of the quality of the company’s mission, vision,
values, and goals.

• Step 3: Determine which (if any) of
the elements consider the goals and needs of specific stakeholder groups. Write
down any examples.

• Step 4: Consider what changes are
needed to improve the vision statement, the mission statement, the statement of
company values, and the company’s objectives and goals.

• Step 5: Write a 6-7 page paper
addressing the above requirements. You must meet minimum length requirements,
by responding to each step above with precision and with depth of critical
thinking.

NOTE THE
FOLLOWING REQUIREMENTS AS WELL:

1. Use of proper APA style is required
in this course. Therefore, prepare your Case with proper documentation of
sources, using in-text citations and a complete end reference list. Refer to
the Well-Written Paper guide if you are not familiar with APA style.

2. Consider the Case as a formal
business report that you are developing for the Board of Directors and CEO as
Pepsico’s external consultant. This is a professional document. Follow the
format below:

3. Note: You must use section headings
to respond to all major requirements in all papers. Your section headings
should appear similar to the following:

• Executive summary: This is a
synopsis of the main points, conclusions, and recommendations made in the
longer report. If you have never written an executive summary before, or would
like a refresher, check this link: http://www.csun.edu/~vcecn006/summary.html

• Introduction: State the main
purpose of the paper (thesis statement), what you hope to accomplish, and how
you will go about doing it.

• Main Body: The “meat” of
the paper. Emphasize analysis, not just description. Don’t just give me facts –
interpret them! Delineate separate topics or sections with appropriate use of
headings.

o Executive Summary

o Introduction

o Company’s Mission Statement and Analysis

o Company’s Vision and Analysis

o Company’s Values and Analysis

o Alignment of Company’s Mission,
Vision, Values, and Goals with Stakeholders’ Interests

o Recommended Changes

o Conclusion

Assignment
Expectations

Your paper
will be evaluated using the grading rubric.

Tips and
Suggestions

Note the
following tips and suggestions:

• Business school case-study
assignments are meant to offer practice opportunities for future business
people who are earning their MBA degrees. Consider yourself a consultant hired
by the company to make these critical assessments. There are no right or wrong
answers to the Case question, so long as your position is well-defended.

• Study the theoretical concepts
provided in the Background materials section of the module, and identify main
strategy concepts.

• Analyze the vision, mission
statement, etc. according to the criteria presented in the Background
materials. Be critical and do not let yourself be influenced by a company’s
“spin.”

• Do not hesitate to criticize the
current statements. In many instances, you may not be able to find information
on the company’s website. Many companies do not get this right.

• Include a cover page and reference
page, in addition to the 6-7 pages of analysis described above.

• Include appropriate section
headings.

• Cite and reference all sources,
including those that you paraphrase. This means include citations and quotation
marks for direct quotes of more than five words, and citations for information
you have “borrowed” or paraphrased from other sources.

• Follow TUI Guidelines for
Well-Written Papers.

• Submit your analysis by the end of
this module.

MGT599 Strategic Management

Module 1 – SLP

STRATEGIC
MANAGEMENT PROCESS/VISION, MISSION, GOALS AND OBJECTIVES

Simulation

To begin
the MGT599 SLP sequence, you first need to first run the simulation using the
Default Decisions. In other words, use the prices and R&D percentages that
are already there (do not change any decisions made by Joe Thomas).

Capture or
collect the results for each product (W1, W2, and W3) for each year that you
run the simulation. Copy (using Excel, by hand, or some other method) the
financial results and marketing results, as well as the information provided by
your Advisor.

REQUIRED
READING:

Read the
following scenario carefully before you proceed:

SCENARIO

It is
December 31, 2016. Joe Thomas, the VP of Marketing at the Wonder Company, is
smugly patting himself on the back for how well he has done with pricing and
product development of the three company products: W1, W2, and W3. Of course,
Joe knows his strategy was not creative at all (i.e., he did not change any
prices or R&D allocations over the past five-year period: 2012 through
2016). But he is certain that he really did not need to change anything anyway,
and that his overall performance is proof of his good work.

Sally
Smothers, the CEO of Wonder Co., knows better, and she fires Joe (but why did
she wait so long?).

On the same
day Joe is fired, you are hired to replace him. And so…here you are, on
December 31, 2016, as the new V.P. of Marketing of the Wonder Company. You are
ready to move the company ahead into 2017. Your boss, Sally Smothers, expects
you to make intelligent and informed product development and pricing decisions
(after all, you are an MBA).

Session
Long Project

Write a 6-
to 7-page paper (not including cover and reference pages), using Sally’s
instructions, which follow:

Sally asks
you to review Joe’s decisions from 2013 through 2016 to see what was going on
in terms of product development, sales, pricing, and performance. Your final
report is due on Sally’s desk by January 15, 2017 – you have only 2 weeks to
run the simulation, analyze your results, and write up the report, so you had
best get started on this now!

Using the
default decisions (i.e., make no changes within the simulation), analyze Joe
Thomas’s decisions and results, and then write the report that Sally is
requesting. Access the Wonder Company simulationand collect the data for each
year. Determine where you believe Joe went wrong, and propose a new strategy.
Support your revised strategy using financial analysis and relevant business
theories.

KEYS TO THE
ASSIGNMENT:

The key
aspects to this assignment that are required to be covered in your paper
include:

1. A review of each product – W1, W2,
and W3 – its life cycle, and how each product stacks up in terms of price and
performance.

2. Financial review of each product –
W1, W2, and W3 – sales, costs, profitability, prices, unit margins, etc.

3. Market review: New Sales, Repeat
Sales, Market Saturation, etc.

4. Propose an alternate strategy: A
general idea of how you might do better with these products: what pricing and
R&D allocations, etc., you would have put in place over the last four
years, 2013 – 2016. In short, what would you have done differently than Joe
Thomas at each decision point? Be specific.

SLP
Assignment Expectations

Your paper
will be evaluated using the grading rubric.

TIPS AND
SUGGESTIONS:

Please note
the following tips and suggestions:

• Include a cover page and reference
page, in addition to the 6-7 pages of written analysis described above.

• Use section headings as
appropriate. Use graphs, charts, or figures strategically – but do not use
these as “space fillers.” Include large tables or graphics in an
Appendix instead.

• Cite and reference all sources that
you use in your work, including those that you paraphrase. This means include
citations and quotation marks for direct quotes, and citations for that
information which you have “borrowed” or paraphrased from other
sources.

• Follow TUI Guidelines for
well-written papers.

NOTE:
Throughout the SLP sequence, you will be asked to make business decisions under
conditions of incomplete information and uncertainty. To do so effectively, you
will need to make assumptions based on what you have learned throughout the MBA
program as it relates to the ways in which markets operate. To this extent, you
need to rely on models, financial analysis, and theories from such classes as
Organization Behavior, Economics, Finance, Accounting, and Marketing. In
addition, the simulation will give you some additional market information as
you progress.

Be sure
that you draw explicitly on concepts and theories from the courses you have
taken throughout the MBA program. That means you must “think like an
MBA” and use the various data you are given. You will have to crunch the
numbers and present your data analysis professionally by creating some simple
tables, charts, and graphs.