Trident MGT499 Module 3 Case & SLP Latest 2019 Question # 00600575 Course Code : MGT499 Subject: Business Due on: 04/19/2019 Posted On: 04/19/2019 12:36 PM Tutorials: 1 Rating: 4.8/5

MGT499 Strategic
Management

Module 3 –
Case

GRAND STRATEGY SELECTION

Assignment Overview

The Module 3 Case assignment requires that you use the
various Grand Strategy selection matrices to select the grand strategy (or
strategies) that the Coca-Cola Company should follow.

Case Assignment

1. List the
strengths, weaknesses, opportunities, and threats of the Coca-Cola Company that
you identified in the Module 2 Case assignment.

2. Review
the SWOT Analysis Diagram (Slide 4 of the Grand Strategy Selection Matrices
PowerPoint presentation). In which cell do you believe Coca-Cola Company
belongs? Defend your answer.

3. Next,
using the Grand Strategy Selection Matrix (Slide 7), determine the grand
strategy (or grand strategies) that should be pursued by Coca-Cola. Discuss the
assumptions you have made in applying the Grand Strategy Selection Matrix
(i.e., explain why you chose “overcome weaknesses” vs. “maximize strengths” and
why you chose “internally-directed” vs. “externally directed”).

4. Next,
apply the Model of Grand Strategy Clusters (Slide 8) to the Coca-Cola Company.
Discussion the assumptions you made in applying the Model of Grand Strategy
Clusters to the Coca-Cola Company (i.e., rapid vs. slow growth; weak vs strong
competitive position).

5. Finally,
apply the BCG Matrix (Slide 10) to Coca-Cola’s core strategic choices. Again,
discuss your assumptions for choosing, e.g., high versus low market share). Is
Coca-Cola a Dog, Cash Cow, Star, or Question Mark?

6. Compare
your results from the Grand Strategy Selection Matrix (Step 2), the Model of
Grand Strategy Clusters (Step 3), and the BCG Matrix (Step 4). How do your
results compare?

7. Conclude
your written analysis by stating which grand strategy (or strategies) Coke
should follow and why. Defend your answer!

Assignment Expectations

Your Case Assignment should be a minimum of 5-6 pages in
length.

You are required to use APA formatting and you are required
to cite and reference your sources.

Please make sure you review the assignment rubric prior to
writing your assignment.

Be sure to use section headings to organize your paper, for
example:

1. Introduction

2. Coca-Cola
Company SWOT

3. Application
of the Grand Strategy Selection Matrix

4. Application
of the Model of Grand Strategy Clusters

5. Application
of the BCG Matrix

6. Comparison
of Results

7. The Grand
Strategy Coca-Cola Should Choose

8. Conclusion

MGT499 Strategic
Management

Module 3 –
SLP

GRAND STRATEGY SELECTION

For purposes of the Module 3 SLP, you are a Strategic
Management consultant. Your client is a major competitor in one of the
following industries:

1. Amusement
Parks in the U.S.

2. Golf
Centers and Country Clubs in the U.S.

3. Concert
and Event Promotion in the U.S.

4. Jewelry
Stores in the U.S.

5. Nursery
and Garden Stores in the U.S.

6. Department
Stores in the U.S.

7. Women’s
Clothing Stores in the U.S.

8. Furniture
Stores in the U.S.

9. New Car
Dealers in the U.S.

10. Fast Food
Restaurants in the U.S.

Your client has an extensive number of strengths (indeed,
these are SCAs): A solid image, the top market share in the industry, excellent
cash flow, and a very low long-term debt to equity ratio. Because your client’s
company is renowned in the industry (which you have selected from the list
above), the organization has also managed to attract – and retain – the most
talented people working in the industry. Finally, the company’s approach to
marketing is second to none.

While your client is clearly aware of its internal
strengths, the organization is still unclear relative to whether the company
should pursue a “Grow” (a more aggressive) strategy, or a “Hold” (a more
passive) strategy. Your client has engaged you to do some research on the
industry (use IBISWorld and other current publications in the library). In
IBIS, be sure to review the sections: “Industry Questions” and “Industry
Issues” in addition to other key information and industry data. Assess the
opportunities and threats facing the company, and determine the relative
attractiveness of the industry as a whole. Then using the GE/McKinsey Matrix,
decide whether your client should pursue a “Grow” or a “Hold” strategy. Because
you already know that your client’s business strength is “strong,” your task is
to determine the attractiveness of the industry/market.

After performing some research on the client’s industry
using IBISWorld, write a 2-3 page memorandum to your client in which you
discuss the key threats and opportunities in the industry’s operating
environment. Next, dependent on the attractiveness of the industry/ market,
advise your client as to whether the company should pursue a “Hold” or “Grow”
strategy. Finally, use the Model of Grand Strategy Clusters to recommend a
grand strategy that your client should pursue. Be sure to justify your
choice.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2-3 pages in
length.

At a minimum, you should include the following section
headings to organize the memo to your client:

1. Introduction

2. Opportunities
and Threats in the _______ Industry

3. The
GE/McKinsey Matrix Applied to the ________ Industry

4. Model of
Grand Strategy Clusters Applied to the _______ Industry

5. Conclusion

You are required to use APA formatting and you are required
to cite and reference your sources.

Please be sure to review the assignment rubric prior to
writing your assignment.