Trident DOC660 Module 3 CASE & SLP Latest 2019 October

DOC660 Innovation and Creativity in Business

Module 3 Case

PRODUCT
INNOVATION

Assignment
Overview

In the case
for this module, you will be investigating the development, marketing, and use
of the iPhone as an example of product innovation. In the readings, you will
find several descriptions of the overall product innovation process, as well as
some of the history of the iPhone. You are encouraged to seek out other sources
of information on this topic as well.

Case
Assignment

Prepare a
5- to 7-page paper in accordance with the following Assignment Expectations on
the topic:

“What we
can and can’t learn about product innovation from the experience of the iPhone”

In this
paper, you should use the experiences of the iPhone as illustrations of your
general points, but your focus should be on product innovation in general
rather than on the iPhone alone. What about the iPhone experience has been
typical of major new product innovations? What about this experience has been
different from what might’ve been expected? What lessons can other product
innovators learn by examining the iPhone experience? Are there any lessons that
they might be tempted to learn from the iPhone that would be false and/or misleading?
Please conclude with a couple of paragraphs summarizing the current general
state of understanding of the product innovation process and how it can be
potentially improved.

Assignment
Expectations

Length: The
written component of this assignment should be 5-7 pages long (double-spaced)
without counting the cover page and reference page.

Organization:
Subheadings should be used to organize your paper according to the questions.

Grammar and
Spelling: While no points are deducted for minor errors, assignments are
expected to adhere to standard guidelines of grammar, spelling, punctuation,
and sentence syntax. Points may be deducted if grammar and spelling impact
clarity. We encourage you to use tools such as grammarly.com and proofread your
paper before submission.

As you
complete your assignment, make sure you do the following:

Answer the
assignment questions directly.

Stay
focused on the precise assignment questions. Do not go off on tangents or
devote a lot of space to summarizing general background materials.

Use
evidence from your readings to justify your conclusions.

Cite at
least five credible resources.

Reference
your sources of information with both a bibliography and in-text citations. See
the Student Guide to Writing a High-Quality Academic Paper, including pages
11-14 on in-text citations. Another resource is the “Writing Style Guide,”
which is found under “My Resources” in the TLC Portal.

Your
assignment will be graded using the following criteria:

Assignment-driven
Criteria: Student demonstrates mastery covering all key elements of the
assignment.

Critical
Thinking/Application to Professional Practice: Student demonstrates mastery
conceptualizing the problem, and analyzing information. Conclusions are
logically presented and applied to professional practice in an exceptional
manner.

Business
Writing and Quality of References: Student demonstrates mastery and proficiency
in written communication and use of appropriate and relevant literature at the
doctoral level.

Citing
Sources: Student demonstrates mastery applying APA formatting standards to both
in text citations and the reference list.

Professionalism
and Timeliness: Assignments are submitted on time.

DOC660 Innovation and Creativity in Business

Module 3 SLP

PRODUCT
INNOVATION

During
Module 3, you will proceed to implement your source-gathering strategy by
collecting or at least examining and recording the key sources that you will be
citing in your literature review. It is expected that you may need to modify
your strategy in some ways, if you are having difficulty obtaining the kind of
information you seek. During this module, you want to assemble the bulk of the
material you put into your literature review. You will also begin to develop
paragraphs for the review as you read and review your sources and fit them into
the proposed structure of your review.

As your SLP
submission for this module, you are to prepare a short paper describing your
success or lack thereof in obtaining materials that you need and your success
or lack thereof in finding within the sources the support material you need for
your draft (quotations, etc.) You need to include at least one sample paragraph
from your literature review draft that you are assembling, in which you use
sources for the purpose of reviewing literature. The aim of this part of the
submission is to show that you can in fact construct a suitable literature
review paragraph based around your sources.

You should
also include any additional information about the progress of your project
overall, including difficulties that you might be facing, changes that might
need to be made in your draft, and any help that you might need from your
instructor as you move toward a complete draft of the literature review.

SLP
Assignment Expectations

Length: The
written component of this assignment should be 3-4 pages long (double-spaced)
without counting the cover page and reference page.

Organization:
Subheadings should be used to organize your paper according to the questions.

Grammar and
Spelling: While no points are deducted for minor errors, assignments are
expected to adhere to standard guidelines of grammar, spelling, punctuation,
and sentence syntax. Points may be deducted if grammar and spelling impact
clarity. We encourage you to use tools such as grammarly.com and proofread your
paper before submission.

As you
complete your assignment, make sure you do the following:

Answer the
assignment questions directly.

Stay
focused on the precise assignment questions. Do not go off on tangents or
devote a lot of space to summarizing general background materials.

Use
evidence from your readings to justify your conclusions.

Cite at
least five credible resources.

Reference
your sources of information with both a bibliography and in-text citations. See
the Student Guide to Writing a High-Quality Academic Paper, including pages
11-14 on in-text citations. Another resource is the “Writing Style Guide,”
which is found under “My Resources” in the TLC Portal.

Your
assignment will be graded using the following criteria:

Assignment-driven
Criteria: Student demonstrates mastery covering all key elements of the
assignment.

Critical
Thinking/Application to Professional Practice: Student demonstrates mastery
conceptualizing the problem, and analyzing information. Conclusions are logically
presented and applied to professional practice in an exceptional manner.

Business
Writing and Quality of References: Student demonstrates mastery and proficiency
in written communication and use of appropriate and relevant literature at the
doctoral level.

Citing
Sources: Student demonstrates mastery applying APA formatting standards to both
in text citations and the reference list.

Professionalism
and Timeliness: Assignments are submitted on time.