Trident BUS530 Module 4 Case Latest 2019 January Question # 00598379 Subject: Education Due on: 02/20/2019 Posted On: 02/20/2019 10:13 AM Tutorials: 1 Rating: 5.0/5
BUS530
Managerial Economics
Module 4
Case
ECONOMICS OF ORGANIZATION AND STRATEGY
Assignment Overview
Apple and Samsung are often mentioned together, as they are
both world leading producers of smartphones.
However, they are much different companies in a variety of ways. Carefully review the background readings
concerning diversification and vertical integration. Then do some extensive research on Samsung
and Apple concerning their diversification and vertical integration strategies.
Case Assignment
When you have finished your research, write a four- to
five-page paper answering the following questions. Make sure to cite both the
required background readings as well as articles on Samsung and Apple:
To what extent does Apple engage in related
diversification? To what extent do they
engage in unrelated diversification?
To what extent does Samsung engage in related
diversification? To what extent do they
engage in unrelated diversification?
To what extent does Apple engage in backward (upstream)
vertical integration? To what extent do
they engage in forward (downstream) vertical integration?
To what extent does Samsung engage in backward (upstream)
vertical integration? To what extent do
they engage in forward (downstream) vertical integration?
Overall what major differences or similarities do you find
between Samsung and Apple’s diversification and vertical integration
strategies?
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