Touro MPS616 Module 8 Signature Assignment Latest 2018 July Question # 00602457 Subject: Education Due on: 06/24/2019 Posted On: 06/24/2019 08:48 AM Tutorials: 1 Rating: 4.6/5

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MPS616 Principles of Consumer Psychology

Module 8 Assignment

Signature
Assignment

The
Signature Assignment for this course will be a 8-10 page essay (excluding cover
page and references). You should use a minimum of 5-7 sources from the Touro
Library in your Signature Assignment. The Signature assignment is built around
the insights of consumer psychology research on the modern trend of online
shopping.

In your
written Signature Assignment, please address the following components:

Differentiate
between the motivational factors (Module 2) that affect online shopping (Module
7) choices and habits versus onground retail shopping choices and habits.

Elaborate
on how Human Decision Making biases (Module 2) OR Consumer buying decision
models (Module 4) have an impact on Online shopping habits (Module 7). Provide
citations and specific examples to support your arguments.

Address if
Sustainable Consumer Behavior (Module 6) is compatible with the rise of the
vast amount of products that are available to be purchased via online shopping
websites.

Provide
citations and specific examples to support your arguments.

Address if
Conspicuous Consumption (Module 5) OR the Hedonic Treadmill (Module 8) have an
impact upon Online shopping habits (Module 7). Provide citations and specific examples
to support your arguments.

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