Touro MPS616 All Modules Discussions Latest 2018 July Question # 00602455 Subject: Education Due on: 06/24/2019 Posted On: 06/24/2019 08:44 AM Tutorials: 1 Rating: 4.5/5

MPS616 Principles of Consumer Psychology

Module 1 Discussion

DQ1Introductions

Introduce
yourself to the class and express what you hope to gain from taking this
course. Please provide your original posting and respond to another student’s
post.

DQ2 Scope
of Consumer Psychology

2a. After
reviewing the assigned materials, elaborate on 3 key principles or assumptions
in studying the psychology of consumer behaviors.

2b.
Elaborate on how the principles or assumptions of consumer behaviors relate to
your own consumer buying habits or choices. Please provide specific examples.

MPS616 Principles of Consumer Psychology

Module 2 Discussion

DQ1 Motivation
and consumer behaviors

After
reviewing the assigned materials on human motivation such as Maslow’s Hierarchy
of Needs, identify at least 3 recent YouTube advertisements that are targeting
a consumer between the 3 different levels of Maslow’s Hierarchy of Needs.
Include a link to each YouTube advertisement along with elaborating on how the
components of the advertisement ties back to the different levels of Maslow’s
Hierarchy of Needs.

DQ2 Human
Decision Making and Consumer Behavior

2a. After
reviewing the assigned materials related to human decision-making, explore how
cognitive biases, thinking processes and decision-making choices affect
consumer behaviors.

2b.
Elaborate on at least 2 recent personal examples that highlight how your own
cognitive biases, thinking processes and decision-making choices affected a
recent purchase you had made.

MPS616 Principles of Consumer Psychology

Module 3 Discussion

DQ1 Research
in Consumer Psychology

Based on
the assigned reading and materials, explore the reasons why research is needed
in the field of consumer psychology.

DQ2 Current
Research Methods

After
reviewing the assigned materials and your own research in the Touro library,
explain at least one current research method used to study consumer behaviors.

MPS616 Principles of Consumer Psychology

Module 4 Discussion

DQ1 Consumer
buying decisions

1a. After
reviewing the assigned materials on the consumer buying decision process,
discuss at least 3 components that you believe heavily influence the process.
(Hint: review the optional reading on consumer buying decision models).

1b. How
does culture and socio-economic status affect consumer buying decisions?

DQ2 Psychopathology
of Consumption

After
reviewing the assigned materials on impulsive buying behaviors and hoarding,
elaborate on 3 key research findings about the biological or psychological
nature of hoarding or impulse buying that contribute towards these product
consumption disorders.

MPS616 Principles of Consumer Psychology

Module 5 Discussion

DQ1 Transdisciplinary
Forces Shaping Consumption Pre-20th Century

After
reviewing the assigned materials, explore the various economic, social and
psychological factors that contributed to the rise of conspicuous consumption
in the 18th and 19th centuries.

DQ2 Conspicuous
consumption in the 21st Century

After
reviewing the assigned materials, elaborate on 3 key recent psychology related
research findings about the presence of conspicuous consumption in our
globalized 21st century society.

MPS616 Principles of Consumer Psychology

Module 6 Discussion

DQ1 Transdisciplinary
Forces Shaping consumer behaviors during the 20th Century

After
reviewing the assigned materials, explore the various advertizing, social and
psychological factors that contributed to the rise of consumerism in the 20th
century

DQ2 Sustainable
Consumer Behavior

2a. After reviewing
the assigned materials, elaborate on 4 key recent psychology related research
findings about sustainable consumer behaviors.

2b. Compare
and contrast the impact of consumerism versus sustainable consumer behaviors in
your own life. Please provide specific examples.

MPS616 Principles of Consumer Psychology

Module 7 Discussion

DQ1 Millennial
Consumers

After
reviewing the assigned materials, compare and contrast the consumer behaviors
of Millennials versus other generations (ex. Baby Boomer, Generation X) of
consumers.

DQ2 Online
Shopping Habits

After
reviewing the assigned materials, compare and contrast your own online shopping
habits versus 3 key results of recent research on online shopping habits.

MPS616 Principles of Consumer Psychology

Module 8 Discussion

DQ1 Hedonic
Treadmill

1a. After
reading the assigned materials, explore the principles of the hedonic treadmill
and how these principles affect consumer behaviors.

1b. Given
the research findings on the hedonic treadmill, explore 3 methods in order
prevent overconsumption or excessive buying by consumers such as you.