Super Bowl Social Media Marketing Discussion
Concordia College Super Bowl Social Media Marketing Discussion
During the build-up and for the duration of the Super Bowl, social media plays a major part in the way in which brands engage with their audiences. It used to be the case that the 30-second advertising spot on the evening of the game was the focus for a brand, but now social media plays a significant part in providing teasers, previews, or even extended versions of a 30-second spot ahead of the big night.
From the list of the following brands, pick a brand and then analyze how they have used social media to engage with the audience during the Super Bowl season. In your posts, focus upon the following things:
- How has the brand used social media as part of their overall marketing campaign?
- How is the engagement with the audience that social media generates different to that of the Super Bowl ad itself?
- What role does social media play during and after the ad has aired?
Please pick from the following brands:
- Pepsi
- Sprint
- Bud Light
- M&Ms
- Wendy’s
- Doritos
- Jeep
- Diet Coke
- Or select a brand of your choice from the most recent Super Bowl.
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