SU MBA6710 Week 4 Knowledge Check Question # 00596367 Subject: General Questions Due on: 01/03/2019 Posted On: 01/03/2019 06:19 AM Tutorials: 1 Rating: 4.7/5
Question 1
Marketing is the intentional and thorough process of finding
out what customers want.
True
False
Question 2
When analyzing issues such as market segmentation, branding,
intellectual property, and franchising, one of the MOST important is the
research and analysis required to define a target market for your
product/service.
Question 2 options:
True
False
Question 3
Submitting noteworthy events (e.g., a new acquisition,
employee promotion, or a new product or location) to local newspapers can be an
inexpensive way to promote an organization.
Question 3 options:
True
False
Question 4
The main function of coupons is to encourage consumers to
choose a particular product over another or to encourage new consumers to try
the product.
Question 4 options:
True
False
Question 5
Human capital is critical to the success of any organization
whether larger or small.
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Question 5 options:
True
False
