SU MBA6011 Week 1 Knowledge Check Question # 00597136 Subject: Education Due on: 01/23/2019 Posted On: 01/23/2019 03:54 AM Tutorials: 1 Rating: 4.8/5
Question 1
The purpose of SMP is to match organizational
resources—expertise, core competencies, and staff—with the marketing
opportunities existing in the external environment.
Question 1 options:
True
False
Question 2
A SWOTT analysis is used by a marketing manager to analyze
the internal and external situations around an organization.
Question 2 options:
True
False
Question 3
What is it called when an organization markets a new product
to new customers and markets in which the organization might have little or no
experience? For example, a well-known cosmetics brand diversifies into
detergents, soft drinks, and children’s apparel.
Question 3 options:
A)
Diversification
B)
Product Development
C)
Market Development
D)
Market Penetration
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Question 4
Marketing is essential for any organization that wants to
raise awareness about itself, its products or its services.
Question 4 options:
True
False
Question 5
The main role of marketing in an organization is to create
effective exchanges between the organization and its target market—the market
segment the organization has chosen to do business with.
Question 5 options:
True
False
