Strayer JWI518 Week 9 Discussion Latest 2020 January
JWI518 Marketing in Global Environment
Week 9 Discussion
Loyalty Programs
Think about your favorite loyalty program.
Briefly describe the program, what it does, and how it is used.
What are its benefits to the customer and the marketer?
How does the program entice the customer to keep using it?
How does it impact the competitive landscape?
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