Strayer JWI518 Week 9 Assignment 3 Latest 2020 January

JWI518 Marketing in Global Environment

Week 9 Assignment 3

Assignment 3: Marketing Campaign Presentation

In this assignment, you assume the role of Director of Marketing and you are attending a meeting with the Chief Marketing Officer (CMO) and the executive team. You have been asked to deliver the presentation you prepared on your proposed Marketing Campaign. The CMO has asked you to keep the length of your presentation to no more than 7 minutes. Due to this time limit, you must present your message as concisely, cogently and convincingly as possible, in order to obtain the approval of the executive team for your proposal.

Instructions

You will use the Marketing Campaign slide deck that you developed in Assignment 2. Record your presentation by using Zoom. The video must include both you and your slides. Remember that during the presentation, you as Presenter are the main focus for the audience. Your slide deck serves only as a visual aid to support your message.

Dress appropriately for a business meeting and demonstrate a confident executive presence. You may stand or sit, as you prefer, but strive to convey confidence and to be expressive in your manner of speaking to your audience. Your presentation should stay within the time limit of five to seven minutes.

Note: See your Blackboard course for instructions on using Zoom to make the recording.

Tips for Effective Presentation

Use the tips and suggestions below to make your presentation effective and professional:

?           For the best results using Zoom, work on a computer rather than a mobile device or iPad

?           Record your presentation in a quiet room or space, with neutral, non-distracting surroundings

?           Do not read the text on the slides; instead, restate the points on the slide in different words that reinforce the message

?           Start with an impactful opening statement to engage your audience and clearly establish the context and purpose of the presentation

?           Keep your comments succinct, clear, and focused on the goal of obtaining support for your campaign proposal

?           End with a closing statement that highlights the reasons why the executive team should agree to your proposal and explains how your campaign will benefit the company

?           Practice delivering your presentation in front of a trusted colleague, friend, or family member; ask them for constructive feedback on your voice, physical presence, and persuasiveness.

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Assessment Criteria

Your presentation will be assessed using the below criteria:

•           An impactful opening statement is used to engage the audience and set context for the audience

•           Presenter exhibits a confident and professional presence, uses an appropriate tone for a business setting, and establishes a connection to the audience

•           Presenter does not read the text from slides, but restates the content in other words

•           An impactful closing statement is used to indicate anticipated benefits for the company and recommend the proposal to the executive team

•           Communication is targeted and succinct, delivering a clear and persuasive message

•           Presenter is the focus; slides are used as a visual aid to support the presentation goals

•           Presentation adheres to the five to seven minutes time limit