Sony Brand Analysis – Description of the market
UCR Sony Brand Analysis
product: Sony ZV-1 Mark2
1.Overview of the brand (0.5 page)
? Description of the market
? Status and position of the brand on the market
2.Description of brand performance (0.5 page)
? Google some stats – stock prices, sales, market shares, etc.
? How did it change?
3.Specific marketing challenges for a key product or service (0.5 page)
Write about sony zv-1 mark 2, for example the challenge could be prices
? Low sales, product attributes, prices, brand premium, etc
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