Social media are one of the most powerful digital marketing
SEU E Marketing Discussion
Social media are one of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims:
Reach: Organic and paid social updates to create awareness including through lookalike targeting
Act: Paid social options to generate leads
- Convert: Retargeting options at an individual level to increase conversion
Engage: Customer communications through organic updates, retargeting, and uploading customer lists to reach known customers
- As shown in the below graph, there are many options for paid and owned media to communicate with customers on social media through their lifecycle, for example, customers at the reach stage of the lifecycle can be targeted with social posts and influencer sharing to generate demand and purchase intent.
- Discussion question:
Analyze this graph and explain how paid and owned media are used at each stage of the customer lifecycle on social media to achieve the reach, act, convert, and engage marketing objectives?
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