Saintleo MKT301 Module 8 Assignment Latest 2019 January
MKT301 Principles of Marketing
Module 8 Assignment
As the final step in
your marketing plan, you will create a narrated PowerPoint presentation. Your
presentation should be about 7-8 minutes long and cover all the major parts of
your project.
The Presentation
A narrated
presentation to the class not to exceed seven (7) minutes in length. You should
assume that you are presenting your plan to a potential investor or lender – a
professional business audience (think TV’s Shark Tank).
Keys to a successful
presentation:
• Professionally prepared slides
• Presentation skills count –
enunciation and correct pronunciation is important
• Avoid background noise
• Do not read the slides – tell your
story
• Be prepared for the discussion in
Module 8 – your classmates will provide feedback on your presentation
Your slides should follow
this format and sequence:
• Cover slide which includes your name
and project
• You may have optional slide(s) with
pictures or relevant images
• Product description with FAB – 2-3
slides
• SWOT
– 4 slides (one each factor)
• Segmentation – 2 slides (one each
segment)
• Supply chain – 1 slide – should be
similar to the chart in the written plan
• IMC – will vary, but commonly 3-5
slides
• Closing
• Reference list – you are required to
keep a list of all sources other than the course materials (text, module
content, this guide) used to develop your plan.
Include these as your final slide.
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