Saintleo MKT301 Module 5 Discussion Latest 2019 January
MKT301 Principles of Marketing
Module 5 Discussion
My Favorite Bands
If you’ve had a really
bad day (one of those “I wish I had stayed in bed days”), is there a product
that always makes you feel better? How about at the holidays; does your family
have favorite foods that you associate with all the good things the holidays
mean to you? The firms that make those products certainly hope so, because it
means they have been successful in creating a brand image that you associate
with positive feelings or values. We don’t even have to eat that favorite food;
just the logo or jingle can cause us to make those associations. But for every
person that shares your love for Coke there’s one that won’t settle for
anything other than Pepsi.
In this week’s
discussion we’re going to continue our study of branding by comparing two
competing brands. In this discussion we
hope to accomplish two things. First, demonstrate that you have grasped, and
can apply, the basic concepts of branding. If you did not take your time with
the Elder Care scenario this week you will find this very difficult. Second,
apply those concepts to analyzing not just the brand image of a given product,
but how that brand compares and contrasts with a direct competitor.
To begin, select a
brand that you like. Describe the brand image of the product or firm and provide
very specific examples of how they firm’s supports that image. Then, select a
competing brand and compare and contrast the brand image of the second product
to the first. Be very specific and provide detailed examples. You are
encouraged to use your own experiences with the product in your discussion.
Examples of ads or other promotional activities will be very helpful in
evaluating how the firm supports the brand.
As always, your
initial post is due Thursday evening and should be no less than 350 words. Spelling,
grammar and college level writing is required.
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