Saintleo MKT301 Module 2 Discussion Latest 2019 January
MKT301 Principles of Marketing
Module 2 Discussion
The Good, the Bad, and
the Ugly
We’ve all heard the
cliché that “nice guys finish last.” Is this true in marketing? Do firms that
use good ethical practices have an advantage or disadvantage? Do you think
consumers will pay a few cents more for non-polluting soap or environmentally
friendly food products? Even popular movies have raised this question. In the
film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback
who came back to life as a CEO after a fatal accident. Joe tells his executives
that he wants his company to be the “good guy tuna company.” Joe believed his
customers would pay a little more to not kill dolphins. This sounds good in the
movies, but is it true in real life? How about for you and your family?
For this week’s
discussion, select a company that you believe has exceptionally good, or bad,
ethical practices. Begin by describing the actions or activities that you
believe demonstrate why you selected them. Be very specific so that we are
clear on why the firm does, or does not, demonstrate good corporate social
responsibility. In your discussion, include if you believe they are at an
advantage or disadvantage due to these activities, and why. You should also
select at least one of Saint Leo core values and describe why the firm either
does, or does not, demonstrate that value.
Use specific examples
to support your opinions. Don’t forget to include your personal experiences
with the company and with our core values. Please type the name of your firm in
the title of your post (e.g., TOM’S SHOES) so your classmates can easily see
it. Any firm can only be used ONCE – first come, first served!
Your opening post
should be no less than 350 words, free from spelling and grammar errors and
college level writing is expected. If you use sources be sure you cite them.
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