Saintleo MBA565 Module 2 Discussion Latest 2019 JULY
MBA565 Marketing
Week 2 Discussion
A friend has
approached you with a business idea. She asks for your assistance with figuring
out who might be willing to shop at the new business. The Bark and Brew is a
coffee/tea shop similar to a Starbucks; however, there is a twist: dogs are
welcome. The plan is to carry products that will cater to dogs as well as
humans, including drinks and snacks. The intent is not compete with pet stores
but to compete with coffee shops. Based on this business idea, consider how you
would use marketing research and competitive analysis to assist your friend in
determining its viability.
In the determination
of opening the Bark and Brew Café, you decide to complete a competitor
analysis. Would you use a product form or a product category competition
analysis? Why? What would be the source of your information?
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