Relationship Between Price & Perceived Value of A Product or Service

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Bethel University Relationship Between Price & Perceived Value of A Product or Service Discussion

Conduct some research on the relationship between price and perceived value of a product or service.

Discuss the relationship of price to value. Does a low price necessarily mean a better value? 

Give an example to illustrate your opinion.  How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?

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