Project Management Discussion – Chapter 9&10 : Resourcing Projects

Question BAM 511 Marketing Management 1. Summarize the marketing research process. Explain the six steps integral to the process. 2. Summarize the purpose of market segmentation. Examine the various types of segmentation including geographic, demographic, psychographic, and behavioral segmentation 3. Identify and describe the importance of new-product development and innovation. Examine some challenges that arise in new product development. Analyze how companies organize new-product development. 4. Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program. The Book is (H) Marketing Management

Question Discussion 9 Read the Forbes article “How Decision-Making Is Different Between Men and Women and Why It Matters in Business.” The article features an interview with Therese Huston, author of the book “How Women Decide: What’s True, What’s Not, and What Strategies Spark the Best Choices.”   Then, answer the following: Describe how women might approach…

Question MGT499 Strategic Management Module 3 – Case GRAND STRATEGY SELECTION Assignment Overview The Module 3 Case assignment requires that you use the various Grand Strategy selection matrices to select the grand strategy (or strategies) that the Coca-Cola Company should follow. Case Assignment 1. List the strengths, weaknesses, opportunities, and threats of the Coca-Cola Company…