POST BUS506 Unit 6 Discussion Latest 2021 June
BUS506 Strategic Integrated Marketing Communications
Unit 6 Discussion
Database Marketing
What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts.
Review and discuss the different values on customer database data and companies shared by your peers.

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