POST BUS506 Unit 6 Discussion Latest 2021 June

Question

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BUS506 Strategic Integrated Marketing Communications

Unit 6 Discussion

Database Marketing

What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts. 

Review and discuss the different values on customer database data and companies shared by your peers.

 

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