POST BUS506 Discussions Latest 2021 June (Full)

BUS506 Strategic Integrated Marketing Communications

Unit 1 Discussion

Brand Image and Failed Brand Extensions

Conduct some research on famous product brands that have launched a failed brand extension. In your main post:

Provide a summary of the brand and the brand extension that failed.

Discuss what you believe to be the cause for the brand extension failure?

What effect do you believe this had, if any, on the overall brand image?  

Review some of your classmate’s posts and provide feedback on their brand summations and reason for brand extension failure.

Be sure you review the discussion board rubric for details on all grading criteria.

 

BUS506 Strategic Integrated Marketing Communications

Unit 2 Discussion

Segmenting customer group

Go to the Internet and pick two (2) different company websites that interests you. For each website:

Provide the URL (web address)

Describe what segmentation strategy the company is using.

Describe the target market for the website and justify your answer.

Define what communication objective you think the company is trying to accomplish?

Which company do you believe has the most effective approach and why? 

Next, check out 3-4 of your peer’s choices and debate your position and theirs.

 

BUS506 Strategic Integrated Marketing Communications

Unit 3 Discussion

Advertising Management Process, theory and intended value

Let’s imagine you are the marketing creative for a smaller less known running shoe manufacturer. You have been tasked with the goal of building more brand awareness for a new line of running shoes – how would you use the advertising management process and relevant theory to  help you compete with a top competitor like Nike? List and define the steps in the advertising management process as you understand them and 1 theory that might help guide your brand awareness goal.  

As you read the posts of your classmates, discuss their process and theory and provide possible challenges that could arise in reaching their goals, be sure to justify your feedback by addressing why the challenge should be considered – share new insight gained from reading others’ ideas.

BUS506 Strategic Integrated Marketing Communications

Unit 4 Discussion

Oreo Turns 100 In 2013, Oreo cookies celebrated its 100th birthday.

The campaign included original music, a strong traditional media presence, and the addition of social media. 

Go to the internet and search for a 100th Oreo birthday advertisement. Your media can be either traditional or digital format. Share the item in your post (e.g., if a video/TV Commercial provide the link, if an image/Ad provide the image link or scan of ad. 

When thinking about the advertisement media you selected above, what reaction did you have? 

Who do you think is the target market for the advertisement? 

From the perspective of a marketer, can you think of a better way to advertise Oreos than this 100th birthday campaign mentioned above? Can you think of an alternative way to advertise Oreos? Provide your reasons for your choices/combinations of strategies and state why you think your strategy would be effective. 

Provide feedback on the ideas and proposed media strategies of your peers.

 

BUS506 Strategic Integrated Marketing Communications

Unit 5 Discussion

Social Media Marketing In your own words define social media marketing

Share an example of a brand that you think uses social media marketing very effectively. What techniques do they use and what makes them so effective?  Is it important for brands to listen to social media chatter? Why or why not? Can this “chatter” add value to your IMC program? If yes, describe how it adds value, and if no, explain why not. 

Discuss and debate the different brand examples shared by your peers. Do any common strategies (or themes) emerge?

 

BUS506 Strategic Integrated Marketing Communications

Unit 6 Discussion

Database Marketing

What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts. 

Review and discuss the different values on customer database data and companies shared by your peers.

 

 

 

BUS506 Strategic Integrated Marketing Communications

Unit 7 Discussion

Event Marketing Build Brand Excitement

Go to the internet and find a marketing campaign that used an athlete, singer, actor, or other type of celebrity. Discuss the campaign and what it was about then discuss whether it was effective or ineffective and why. Do you think the use of celebrity created excitement for the customer? Why or why not? Was the campaign trying to create new customers or build brand loyalty? Support your position with evidence.   

Next review several of your peers and discuss their campaign choices and summaries.

 

BUS506 Strategic Integrated Marketing Communications

Unit 8 Discussion

Who regulates marketing communications

Search the internet or library resources for an article about a company that used deceptive marketing practices. Provide the article link (or citation) and summarize the article. Discuss what agencies were involved in determining the deceptive claims and what actions were taken against the company. How did the company respond, and what actions did they take to rectify the situation with their customers? 

Then review several of your peers’ postings and discuss their findings and outcomes of the companies they researched.