Portfolio Analysis and Diversification Essay

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Question

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Portfolio Analysis and Diversification Essay

Critical Thinking: Strategic Recommendations

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:

Questions:

Explain the corporate structure and provide a review of its business portfolio.

What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why?

  1. Apply your recommended portfolio matrix and provide a portfolio analysis.
  2. How does diversification create value through the linkages between businesses?

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