Plaza Home Health Services Brand Revitalizing Presentation
SU Plaza Home Health Services Brand Revitalizing Presentation
Read the case study titled Revitalizing a Brand [PDF]
Develop a Presentation.
The PowerPoint slides should include the following information:
- A description of the current marketing communication, identity, and brand position of Plaza Home Health Services.
- A detailed SWOT analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
- An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
- A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
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