Part of cultural competency is advocating for sensitive patient populations

INTRODUCTION

Part of cultural competency is advocating for sensitive patient populations with regard to health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In our society today, social media is a powerful leveraging tool to get a story out, build support, and demonstrate advocacy.

In this task, you will be working in Sentinel Town, a simulated environment similar to what you engaged in before. The activities you complete in the Sentinel Town community relay back to your field experience topic and focus on a primary prevention. In addition, you will create a social media campaign to convey a health message to the target population.

REQUIREMENTS

Note: This replacement task should only be completed if you have been specifically instructed to do so by your program mentor.

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

Part 1: Replacement Field Experience Sentinel Town Project Submission

Note: This activity is different than the simulation in C228 Community Health titled “Sentinel City.”

Note: Your simulation photo journal must be submitted with your assessment. If both are not submitted at the same time, your task may be returned to you without evaluation.

Sentinel Town is an educational simulation developed by Healthcare Learning Innovations to represent what you may find in any rural community in the U.S. This educational simulation provides a unique opportunity to explore the health and environmental issues facing rural America today, without having to leave your home. You will be able to use a car and/or walk around the community while observing the environment and people of Sentinel Town. Through your observations, you will gather information to assess potential health issues and risks within this virtual learning environment.

We encourage you to keep a notepad nearby and take notes about your observations. You may take the car tour as many times as needed to complete your assignments. You will assess different factors that may contribute to or detract from the health and wellness of the community and its citizens. After making your observations, you will return to the course and complete the related assignments. Please review the grading rubric for each assignment prior to exploring Sentinel Town.

During your first trip through the town, you will focus on the core of the community, its people. You may be asked to describe the people you see and any expected or unexpected findings related to the citizens. Your keen observations will be the foundation to successfully completing this task.

A.  Within Sentinel Town you will notice a camera icon. Use the camera to take pictures within the simulation. Use the “enter text” feature to add your observations to the pictures. Submit a PDF of your photo journal from Sentinel Town that includes the all 12 of the following completed activities from Mill Territory, North Main Territory, Meat Processing Territory, Orchard Farm Territory, South Main Territory, and Dalton Farm Territory.

•   Sentinel K-12 Schoolhouse

•   Wood Mill

•   Sentinel Town Volunteer Fire Station

•   Mathis & Co. Paper Supply

•   Sherriff’s Office

•   Sentinel Town Water Tower

•   Meat Processing Plant

•   Service Station

•   Wind Farm

•   Hiland Feed Store

•   Town General Store

•   U.S. Post Office

Part 2: Social Media Campaign

B.  Write your community health nursing diagnosis statement based on a chosen health concern you’ve identified in the simulation, related to Health People 2020 topics.

1.  Explain how the health concern from the nursing diagnostic statement is linked to a health inequity or health disparity within the target population.

a. Discuss the primary community resources and primary prevention resources currently available in Sentinel Town to address the health concern.

b. Discuss the underlying causes of the health concern.

2.  Discuss the evidence-based practice associated with the Field Experience topic.

a. Identify data about the topic from within Sentinel Town.

C.  Develop a community health nursing social media campaign strategy for Sentinel Town that will convey your health message and address the chosen topic by doing the following:

1.  Describe your social media campaign objective.

2.  Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected topic.

3.  Describe a social media platform you would use that is appropriate for communicating with the target population in Sentinel Town.

a. Discuss the benefits of the selected social media platform in supporting preventative healthcare.

4.  Discuss how the target population will benefit from your health message.

D.  Describe best practices for implementing social media tools for health marketing.

E.  Create a social media campaign implementation plan by doing the following:

1.  Describe Sentinel Town stakeholder roles and responsibilities in implementing the plan.

2.  Discuss potential public and private partnerships from Sentinel Town that could be formed to aid in the implementation of your campaign.

3.  Create a specific timeline for implementing your campaign.

4.  Explain how you will evaluate the effectiveness of the campaign.

5.  Discuss the costs of implementing your campaign.

F.  Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.

1.  Reflect on how your social media campaign could apply to your future nursing practic

G.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

H.  Demonstrate professional communication in the content and presentation of your submission.