Part 1,2,3 – What is the name of the beer brand
UNR Types of Beers Essay
Part 1.
Visit your regular grocery store and pick 5 beers that you would be most interested in purchasing. For each beer brand you chose, answer the questions:
(a) What is the name of the beer brand? (b) Why did this brand, among others, attract you in particular? (c) Without doing any research, what do you think would be the name of the company that owns the beer brand?
Part 2.
(a) Research the beer brand. Specifically, for eachbrand, go to Wikipedia and find out which company ultimately owns the brand. You might have to do some research and move up the ladder of owners and corporations. Write down what company owns each brand. (b) Briefly describe what you learned, or thought was interesting.
Part 3.
Read the article “Brand Relationship Spectrum (Click)” to learn about the difference between the four basic strategies in brand architecture: i.e., House of Brands, Endorsed Brands, Subbrands, and Branded House. Based on what you learned from the article, which of these four strategies is/are being used for the beer brands you chose? Explain. Use word-by-word quotes (“…”) from the article to support your arguments.
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