NU Week Four Final Exam Part 1 Essay Questions Latest 2021
Question 1Describe the challenges and opportunities that international markets pose. Give an example of one challenge and one opportunity for a company you learned about.
Question 2Explain the pros and cons of using behavioral targeting for marketing. Give an example of a company using behavioral targeting to show you understand the concept and application.
Question 3When Sony introduced the world’s first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market. The price dropped steadily through the years. A 28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $450 in 2014. What pricing strategy did Sony use here? Give an example of another company who uses a similar strategy and explain that strategy.
Question 4To be useful, market segments must rate favorably on five key criteria. What are those criteria? Give an example of a market segment and explain how it fits the five criteria.
Question 5Give an example of selective retention and its association with marketing. How can a marketer apply this concept in your example?
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