MPH 508 Leadership

Requirements

1. In order to prepare your public health business plan, you will need to complete assigned readings through your required textbook:
   • Orton, S. N., Menkens, A. J., & Santos, P. (2011). Public health business planning: A practical guide. Jones & Bartlett Learning.
2. The Public Health Business Plan is worth 260 points and will be graded on quality of information, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.
3. Create your manuscript using Microsoft Word, which is the required format for all Chamberlain College of Health Professions documents.
4. Follow the directions and grading criteria closely. Any questions about this paper may be posted under the Q & A Forum.
5. The length of the paper is to be no less than 7 and no greater than 10 pages, excluding title page and reference pages.
6. APA format is required with both a title page and reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface):

Note: Introduction – Write an introduction to your paper, but do not use “Introduction” as a heading in accordance with the rules put forth in the Publication manual of the American Psychological Association.

• Introduction to the purpose of the public health business plan to demonstrate the use of budgetary and resource management skills to build a business acumen for public health practice
• Description of the proposed public health business from a social marketing and target analysis perspective including identified partnerships and potential collaboration points
• Presentation of proposed operations management including implementation plan and timeline
• Presentation of proposed budgetary and resource management plans including proposed fiscal, human, and information resources
• Discussion of public health business planned evaluation, quality improvement, and sustainability
• Conclusion

Preparing Your Paper

The following are best practices for preparing this paper:

1. When introducing the public health business plan, be sure to identify the purpose of the plan in demonstrating the use of budgetary and resource management skills to build a business acumen for public health practice.
2. When describing the proposed public health business, be certain to address social marketing and target analysis aspects of the proposal as well as identified partnerships and potential collaboration points.
3. When presenting proposed operations for the public health business plan, be certain to include a three-year operations timetable (may use GANTT or PERT chart).
4. When presenting proposed financials for the public health business plan, be certain to include a three-year budget that includes consideration of fiscal, human, and information resources.
5. When discussing the public health business plans for evaluation, quality improvement (QI), and sustainability, be certain to address potential exit strategy.