MKTG – To develop a broader understanding of the marketing
MKTG Assignment
Format: 12 point – single spaced – 1 page… proper paragraphs (not just few words paragraphs). Please type your section as well.
Objective of the assignment:
1. To develop a broader understanding of the marketing function
2. To relate how learning about marketing is related to your future job
3. To contrast the pros and cons about marketing
Skill set:
Research abilities
Analytical skills
Writing skills
Creative thinking
In a paragraph format, answer all components of the following questions:
Please note do not just list arguments, you have to explain them.
1- Is your major** or future dream job related to marketing? If yes, explain how your major or future dream job could be related to marketing? How could your marketing knowledge benefit your major? If not, explain the reason why you think it is not related or would not benefit you. – Justification is important. A good answer relates the definition of marketing and what it is with what you will be doing in the future
2- Is marketing bad? Why? Even if you don’t agree it is bad, explain some the arguments (at least three) that some people might have against marketing.
3- Is marketing beneficial? Why? Provide at least three arguments why marketing is important or beneficial. Think, if you are to convince a CEO to invest in marketing what would be your reasoning?
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