MKT501 Module 3 Discussion (dq1+dq2) Latest 2019 January Question # 00597707 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 12:23 PM Tutorials: 1 Rating: 5.0/5
MKT501 Strategic
Marketing
Module 3
Discussion
Differentiation
The quality of service provided by a company has been shown
to affect consumer loyalty. Better service equates to loyal customers.
WEEK 1 DISCUSSION POST
The eight dimensions of service quality are reliability,
assurance, performance, responsiveness, extended services, empathy, appearance,
and reputation.
• Provide a
brief introduction to the company with which you are working.
• Using the
dimensions of service quality, develop a strategy to differentiate the company.
This post should be 200-300 words in length. Since you are
engaging in research, be sure to cite in the body of the post and add a
reference list in APA format.
WEEK 2 DISCUSSION POST
Using predominately articles from the library’s full-text
article databases (Academic Search Complete, Business Source Complete, and/or
ProQuest Central), research distribution channel structure:
• Provide a
brief introduction of the company with which you are working.
• Research
distribution channel systems.
• Apply a
distribution channel to your product enhance customer value.
This post should be 200-300 words in length. Since you are
engaging in research, be sure to cite in the body of the post and add a
reference list in APA format
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