MKT301 Module 4 SLP Latest 2019 Question # 00597669 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 09:43 AM Tutorials: 1 Rating: 4.8/5

Module 4 –
SLP

PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL,
AND LEGAL ISSUES

You will create a final a marketing project using
assignments you created during the class. It is not necessary to create new
content other than an introduction and conclusion for the project; but you are
required to address comments provided by your faculty member and make updates
accordingly.

Using the template provided, complete the comprehensive SLP
for MKT301. Since you have a series of different reference lists for each assignment,
you’ll need to combine them for this submission.

SLP4: The Marketing Plan

Product/Service Overview (used in your discussions)

Module 1 Case:

Industry Research

Using articles predominately from the Trident Online
Library’s full-text databases (such as Academic Search Complete, Business
Source Complete and/or ProQuest Central, conduct secondary research on the
industry in which your chosen product/service operates.

From your research and what you have learned in the
readings, identify three (3) marketing environmental factors that will impact
this type of product/service. Describe and explain the chosen marketing factors
and discuss general market implications.

Module 1 SLP:

Real-World Application

Analyze why & how each of the three marketing factors
will impact the chosen product/service.

Explore strategies to overcome the threats and/or capitalize
on opportunities to product life cycle with regard to your target
product/service. Be sure to consider branding.

Module 2 Discussion:

Week 1 Discussion Post

Discuss the qualities that make this product/service new to
the marketplace and the rationale for your decision to pursue the concept.

Week 2 Discussion Post

Identify your target market. Provide a specific demographic
profile and rationale for this decision. Consider the size of the market and
its purchasing power.

A source that may help you: The US Census Bureau’s American
Fact Finder. Research is required to back-up your selection and to provide statistics
to show that it is a viable market.

Module 2 Case:

Getting Your Product into the Hands of Consumers

Channel Levels

Select either direct or indirect distribution by writing
about the pros and cons of both methods. (Research support is required.)

Needs of Target Market

Analyze your target market’s needs. Explain what you know
about your target market and what they want from a channel of distribution.
(Research support is required.)

Digital Commerce

Is your product/service conducive to digital distribution?
You may wish to research a competitive product or service to see if it has a
strong digital presence. Or you can engage in general research about going
digital. (Research support is required.)

Module 2 SLP:

Buyer Behavior Application

Apply the model of consumer behavior (Exhibit 11 on page 89
of your textbook) to the product/service you selected in Module 1. Explain how
the model affect the purchase process as it relates to the product/service.

Providing a list of the steps or a graphic of the model is
not adequate, you should explain how the process works in the real world using
your own words supported by research.

Module 3 Case:

Communications Channel 1: Digital Marketing

Why was it chosen? Explain how it is a good fit for your target
market.

Advantages/drawbacks (research required)

Detail the media plan: What types of digital marketing will
be used? Why?

Communications Channel 2

Why was it chosen? Explain how it is a good fit for your
target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing
communications channel will be used? Why?

Communications Channel 3

Why was it chosen? Explain how it is a good fit for your
target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing
communications channel will be used? Why?

Module 3 SLP:

Campaign Theme

Describe a campaign theme that can be applied to your
product or service. Provide rationale for the theme based on decisions made in
earlier assignments.

Traditional Media Ads (based on the choices made in this
week’s case)

Develop the “creative” for two of the following: print, TV,
radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written
by you.

At least one paragraph of copy to the used in ad. This must
be original and written by you.

Examples of visual or multimedia elements that you would
like to see in the chosen ad. You do not have to create graphics; you can link
to examples used by other companies.

Electronic Media (based on the choices made in this week’s
case)

Develop the “creative” for one electronic media campaign.
Describe the following:

Headline/Tag Line for ad. This must be original and written
by you.

At least one paragraph of copy to the used in ad. This must
be original and written by you.

Examples of visual or multimedia elements that you would
like to see in the chosen ad. You do not have to create graphics; you can link
to examples used by other companies.

Module 4 Discussion:

Show Me the Money. Let’s Talk Pricing.

Week 1 Discussion Post

Develop a pricing strategy for your chosen product/service.

Discuss what factors will impact your pricing strategy.

What pricing method would you use for your product/service
and why?

These two questions require research using the textbook. No
other resources are required.

Week 2 Discussion Post

Corporate Social Responsibility has risen in popularity and
stature in the last decade. Even small companies communicate ways that they
give back to their communities

Share a viable social responsible project that can be
applied to your business. Explain why it would be a good fit for the culture of
your organization and the community you serve.

Use the attached APA-formatted template (MKT301 SLP4) to
create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A paper with APA citations (2-3 sentence introduction, body,
2-3 sentence conclusion)

The reference list page in APA format

The entire paper will vary in length based on what was
previously submitted.

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work submitted. The SLP
rubric can be viewed under the “Assessments” menu at the top of the page.