MKT301 Module 4 Case Latest 2019 Question # 00597670 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 09:46 AM Tutorials: 1 Rating: 4.5/5
Module 4 –
Case
PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL,
AND LEGAL ISSUES
Case Assignment
Presenting the Marketing Plan
Presenting to financers, your management team, client, or a
work group is a skill that professionals need to master. Multimedia presentations
are the norm today.
You’ll take on the role of champion for the product/service
you have been applying throughout class. Let your upper management audience
know why it should back the project with company resources. Be persuasive and
professional.
Presentation Script
Create a script to accompany the presentation. It should be
persuasive and targeted to the group chosen for this presentation. It can be
written in a conversational style, but since you are engaging in research be
sure to cite in the script and add a reference list in APA format.
PowerPoint Presentation
Create a professional PowerPoint. You will be assessed on
the design of the presentation (including colors, backgrounds, professionalism,
font, graphics). Optional content: Sound, videos, animation.
Wording on slides should be bullet points or short overviews
of what you will discuss when each slide is shown. You want your audience to
pay attention to you and not read along on the slide.
This part of the Case should be at least 15 slides.
Assignment Expectations
Please submit your assignment.
Two files will need to be uploaded.
1. SCRIPT: A Word document using the attached template
(MKT301 Case4).
2. POWERPOINT Presentation

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