MKT301 Module 3 Case & SLP Latest 2019 Question # 00596436 Subject: General Questions Due on: 01/04/2019 Posted On: 01/04/2019 04:07 AM Tutorials: 1 Rating: 4.9/5

Module 3 –
Case

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Case Assignment

Professional Application

This is the creative week! You will use what you have
learned in the last two modules to create an Integrated Marketing
Communications Plan for your product/service. In business world, materials like
this are presented clients or upper management; be persuasive in your
recommendations.

You will report on three communication channels:

Digital Marketing (REQUIRED)

Select two of the following:

Broadcast Advertising (TV, radio)

Print Advertising

Outdoor/Out-of-Home Advertising

Sales Promotion

Direct Marketing (traditional)

Public Relations

Personal Selling

Communications Channel 1: Digital Marketing

Why was it chosen? Explain how it is a good fit for your
target market.

Advantages/drawbacks (research required)

Detail the media plan: What types of digital marketing will
be used? Why?

Communications Channel 2

Why was it chosen? Explain how it is a good fit for your
target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing
communications channel will be used? Why?

Communications Channel 3

Why was it chosen? Explain how it is a good fit for your
target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing
communications channel will be used? Why?

Since you are engaging in research, be sure to cite and
reference the sources in APA format. The paper should be written in third
person; this means words like “I,” “we,” and “you” are not appropriate. For
more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic
Paper, including pages 13 and 14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” on the TLC portal.
All research should be cited in the body of the paper. In-text citations and
corresponding references should be included in your paper. The use of Use the
attached APA-formatted template (MKT301 Case3) to create your submission.

Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence
introduction, body, 2-3 sentence conclusion)

The reference list page in APA format.

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work submitted. Rubrics
can be viewed under “Assessments” at the top of the page.

Module 3 –
SLP

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application

You are continuing to work with the same product or service
you have been using throughout class and you’ll develop a creative strategy.

Campaign Theme

Describe a campaign theme that can be applied to your
product or service. Provide rationale for the theme based on decisions made in
earlier assignments.

This section of the paper should be a half page in length.
If you are engaging in research, be sure to cite in the body of the post and
add a reference list in APA format.

Traditional Media Ads (based on the choices made in this
week’s case)

Develop the “creative” for two of the following: print, TV,
radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written
by you.

At least one paragraph of copy to the used in ad. This must
be original and written by you.

Examples of visual or multimedia elements that you would
like to see in the chosen ad. You do not have to create graphics; you can link
to examples used by other companies.

This section of the paper should be 1 page in length. If you
are engaging in research, be sure to cite in the body of the post and add a
reference list in APA format.

Electronic Media (based on the choices made in this week’s
case)

Develop the “creative” for one electronic media campaign.
Describe the following:

Headline/Tag Line for ad. This must be original and written
by you.

At least one paragraph of copy to the used in ad. This must
be original and written by you.

Examples of visual or multimedia elements that you would
like to see in the chosen ad. You do not have to create graphics; you can link
to examples used by other companies.

This section of the paper should be a half page in length.
If you are engaging in research, be sure to cite in the body of the post and
add a reference list in APA format.

The focus of this assignment is application and critical
thinking. If you are engaging in research, be sure to cite and reference the
sources in APA format.

See the Student Guide to Writing a High-Quality Academic
Paper, including pages 13 and 14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” on the TLC portal.
All research should be cited in the body of the paper. In-text citations and
corresponding references should be included in your paper. The use of direct quotes
is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP3) to
create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence
introduction, body, 2-3 sentence conclusion)

The reference list page in APA format (see specific research
requirements)

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work submitted. The SLP
rubric can be viewed under the “Assessments” menu at the top of the page.