MKT301 Module 1 SLP Latest 2019 Question # 00597667 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 09:02 AM Tutorials: 1 Rating: 4.7/5

Module 1 –
SLP

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Marketing Environment Application

In this module’s Case Assignment, you researched marketing
forces using quality academic and professional sources. It is time to apply
what you have learned using the product/service you chose in your Discussion
assignment.

Real-World Application

· Analyze why
& how each of the three marketing factors will impact the chosen
product/service.

· Explore
strategies to overcome the threats and/or capitalize on opportunities to
product life cycle with regard to your target product/service. Be sure to
consider branding.

NOTE: All or nearly all of your research will come from the
articles used in this module’s readings. The focus of this assignment is
application and critical thinking. Since you are engaging in research, be sure
to cite and reference the sources in APA format. The paper should be written in
third person; this means words like “I,” “we,” and “you” are not appropriate.
For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic
Paper, including pages 13-14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” on the TLC portal.
All research should be cited in the body of the paper. In-text citations and
corresponding references should be included in your paper. The use of direct quotes
is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP1) to
create your submission.

Assignment Expectations

Your submission will include:

· Trident
University International’s cover page

· A two-page
paper with APA citations (2-3 sentence introduction, body, 2-3 sentence
conclusion)

· The reference
list page in APA format

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work submitted. The
rubrics can be viewed under Assessments at the top of the page.