MKT301 Module 1 Discussion Latest 2019 Question # 00597664 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 08:52 AM Tutorials: 1 Rating: 4.6/5

Discussion
1: Why Do We Need to Learn About Marketing?

Marketing has touched many aspects of our lives since
childhood; we are consumers. As professionals, mastering marketing techniques
makes us valuable in the workplace. Marketing plays a role across all
industries.

Week 1 Discussion Post

First, we’ll research definitions of marketing from course
readings and reference books. Then we’ll apply marketing to our career paths
with a hands-on professional application.

Find three different resources that define marketing.
Analyze these definitions. Rather than looking at the definitions, think about
them and explain marketing using what you learned. If you are looking at the
text or reference book entry and changing a few words here and there, you are
NOT LEARNING anything and you are probably copying or editing. With your book
closed and the definitions out of sight–that is when you start writing YOUR
version.

Share your definition of marketing and cite the three
sources used within the post. Do not copy or quote; explain marketing in a way
that features your style of thinking and writing. End your post by providing an
APA-formatted reference list for the three sources that helped develop your
definition of Marketing.

This post should be 1-2 paragraphs in length (at least 100
words). Since you are engaging in research, be sure to cite in the body of the
post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

· Select a
post from a classmate and discuss how it compares with your posted definition.

2nd Interactive Response:

· Select
another post from a classmate and discuss how the content connects to customer
value, segmentation, targeting, or positioning.

Each reply should be one paragraph in length (or about 50
words) and must be substantive in nature. Do not simply say “I agree” or “That
is great.” Specify why and be detailed in your explanation. You may use
research in your responses, but it is not required.

Week 2 Discussion Post

Select a product or service from the MKT301 Product List and
research a company that sells this type of product or provides the service.
Based on your definition from Week 1, analyze whether the company should be
considered good marketers or not.

The list is divided into categories that reflect career
paths followed by many of Trident’s students. It allows you to pick a product
that can work for your future profession. If you would like to choose a product
or service not listed above, you must receive faculty approval early in Week 1.
If you did not get approval prior to posting, you may need to redo the work.

This post should be 1-2 paragraphs in length (at least 100
words). Since you are engaging in research, be sure to cite in the body of the
post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

· Select a
post by a classmate and critically assess the sources used. Explain if they
appropriate for undergraduate study and managerial applications.

2nd Interactive Response:

· Select a
second classmate’s and critically analyze if the examples presented show an
understanding of the role marketing plays in business today.

Each reply should be one paragraph in length (or about 50
words) and must be substantive in nature. Do not simply say “I agree” or “That
is great”, specify why and be detailed in your explanation. You may use
research in your responses but it is not required.

In your own words, respond to the discussion and comments of
classmates. Grades will be based on effectual, concise and interactive
feedback. The excessive use of quotes will directly impact performance since
this indicates a lack of comprehension and shows that you may not have mastered
the concepts.

Why a discussion post and replies for each week? Planning
and time management are invaluable skills for business professionals who juggle
jobs, personal lives and other endeavors. Coming to terms with balancing
priorities in an academic setting is a transferable skill to the workplace.
Making optimum decisions about scheduling can help you excel along the career
path.

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of work submitted. Rubrics for
Cases and SLPs are found on the Dropbox link for those assignments.